Performance Marketing

Proeze; Chennai District; On-site; INR 4,500,000 - 5,500,000; Full time

Job summary

Proeze in Chennai seeks a high-impact Performance Marketing Specialist to own and scale our paid acquisition strategy across Google, LinkedIn, and Meta. This role drives qualified B2B IT services leads and requires independent management of multi-channel campaigns and ROI-focused optimization.

You will optimize CPL and ROAS, develop strategic audience segments, and collaborate with content and design teams to create high-converting assets while reporting results to leadership.

Qualifications

• 5–10 years of performance marketing experience with strong B2B focus.
• Hands‑on expertise in Google Ads, LinkedIn Campaign Manager and Meta Ads Manager.
• Experience managing budgets of ₹50L+ per month.
• Strong analytical skills comfortable with GA4, GTM, HubSpot/Salesforce data.

Responsibilities

• Plan, execute and optimize paid campaigns across Google, LinkedIn, and Meta (B2B focus).
• Own monthly ad budgets and optimize spend with CPL and ROAS focus.
• Develop audience segmentation targeting CIOs and procurement decision-makers.
• Run A/B tests on creatives, copy, landing pages, and CTAs.
• Collaborate with content/design teams for conversion-focused assets.
• Build dashboards and deliver regular leadership reports.
• Manage retargeting campaigns and lead nurture with marketing automation.
• Evaluate and onboard new ad platforms or performance tools.

Skills

Campaign strategy

AB testing

B2B lead generation

Analytics & reporting

Budget management

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

GA4

Google Tag Manager

HubSpot

Salesforce

Job description

We are seeking a high-impact Performance Marketing Specialist to own and scale our paid acquisition strategy across Google, LinkedIn, and Meta. This role is critical to driving qualified B2B leads for our IT services portfolio and requires someone who can independently manage multi-channel campaigns, optimize for pipeline ROI, and communicate results to leadership.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta (B2B focus)

Own monthly ad budgets and ensure spend efficiency with a focus on CPL and ROAS

Develop audience segmentation strategies targeting CIOs, CTOs, and procurement decision-makers

Run A/B tests on ad creatives, copy, landing pages, and CTAs

Collaborate with content and design teams to produce conversion-focused ad assets

Build performance dashboards and deliver regular reports to leadership

Manage retargeting campaigns and lead nurture flows in coordination with marketing automation

Evaluate and onboard new ad platforms or performance tools as needed

Requirements

5–10 years of performance marketing experience, with strong B2B focus

Hands‑on expertise in Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Meta Ads Manager

Experience managing budgets of ₹50L+ per month

Strong analytical skills — comfortable with GA4, Google Tag Manager, HubSpot / Salesforce data

Proven ability to reduce CPL while scaling lead volume

Understanding of B2B sales cycles and ABM (Account-Based Marketing) concepts

Google Ads and/or LinkedIn Marketing certifications preferred