Performance Marketing Manager

Gray Matrix Solutions Pvt. Ltd; Mumbai Suburban; On-site; INR 1,400,000 - 2,200,000; Full time

Benefits offered by this job

Opportunity to shape digital marketing strategy

Ownership and autonomy in decision-making

Cross-functional exposure to creative team

Job summary

A leading marketing solutions firm in Mumbai is seeking a Performance Marketing Manager to own and lead the paid acquisition strategy across various platforms including Google Ads and LinkedIn Ads. The ideal candidate is a data-driven marketer with over 3 years experience in B2B performance marketing, focusing on budget management and campaign execution. This role offers the opportunity to drive impactful digital marketing strategies in a collaborative environment.

Qualifications

• Proven experience (3+ years) managing paid acquisition channels.
• Hands-on expertise with Google Ads, LinkedIn Ads, and Meta Ads Manager.
• Strong analytical skills and proficiency with tracking tools.
• Strong understanding of performance metrics, conversion funnels, attribution models, and tracking tools.
• Experience with A/B testing platforms (e.g., Google Optimize, VWO, Optimizely).
• Proficiency in Google Analytics and Excel/BI tools.

Responsibilities

• Own and drive the paid media strategy for lead generation.
• Plan and allocate budgets effectively across platforms.
• Work closely with the Paid Media Specialist to manage campaigns.
• Plan and allocate budgets effectively across platforms to optimize CPA and ROAS.
• Monitor spend pacing and ROI to ensure campaign efficiency and scalability.
• Work closely with the Paid Media Specialist to implement and manage campaigns.
• Lead full-funnel campaign development from impressions to conversion, ensuring strong tracking, targeting, and messaging alignment.
• Manage platform-specific optimizations in: Google Ads, LinkedIn Ads, Meta Ads Manager, Others such as X or Quora.
• Track and analyze user journeys across the funnel, identifying drop-off points and opportunities for improvement.
• Collaborate with the content and web team to ensure high-converting landing pages and ad-to-landing page alignment.
• Drive continuous A/B testing of ad copies, creatives, CTAs, and landing pages to improve conversion rates and engagement.
• Analyze test results and translate insights into actionable next steps.
• Provide detailed performance reports and dashboards for internal stakeholders.
• Translate campaign data into insights that inform strategy and budget shifts.
• Cross-functional Collaboration with content creators, designers, product marketing, and sales.
• Collaborate with analytics teams to ensure proper tracking and attribution models.

Skills

Google Ads (Search, Display, YouTube)

LinkedIn Ads

Meta Ads Manager

Analytical skills

A/B testing platforms

Tools

Google Analytics

Excel

BI tools

Google Optimize

VWO

Optimizely

Job description

We are looking for a Performance Marketing Manager to lead and own our paid acquisition strategy across key digital advertising platforms such as Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta (Facebook/Instagram), and where applicable, X (Twitter) and Quora.

This role is ideal for a data-driven marketer with strong strategic thinking and hands-on expertise in B2B performance marketing.

Key Responsibilities

• Own and drive the paid media strategy with a focus on lead generation, customer acquisition, and ROI maximization.
• Develop and manage channel-wise media plans, forecasts, and performance benchmarks in collaboration with the marketing leadership.
• Define goals, KPIs, and budget allocations across platforms.

2. Budget Planning & ROI Optimization

• Plan and allocate budgets effectively across platforms to optimize cost-per-acquisition (CPA) and return on ad spend (ROAS).
• Monitor spend pacing and ROI to ensure campaign efficiency and scalability.

3. Campaign Management & Execution

• Work closely with the Paid Media Specialist to implement and manage campaigns.
• Lead full-funnel campaign development from impressions to conversion, ensuring strong tracking, targeting, and messaging alignment.
• Manage platform-specific optimizations in:
  • Google Ads (Search, Display, YouTube)
  • LinkedIn Ads (especially for B2B)
  • Meta (Facebook & Instagram)
  • Others such as X (Twitter) or Quora, if applicable

4. Funnel Performance & Conversion Optimization

• Track and analyze user journeys across the funnel, identifying drop-off points and opportunities for improvement.
• Collaborate with the content and web team to ensure high-converting landing pages and ad-to-landing page alignment.
• Drive continuous A/B testing of ad copies, creatives, CTAs, and landing pages to improve conversion rates and engagement.
• Analyze test results and translate insights into actionable next steps.

6. Reporting & Analysis

• Provide detailed performance reports and dashboards for internal stakeholders.
• Translate campaign data into insights that inform strategy and budget shifts.

7. Cross-functional Collaboration

• Work with content creators, designers, product marketing, and sales to ensure campaign relevance and alignment.
• Collaborate with analytics teams to ensure proper tracking (UTM, pixel, event tracking) and attribution models.

Required Qualifications & Skills

• Proven experience (3+ years) managing paid acquisition channels, preferably in a B2B environment.
• Hands-on expertise with:
  • Google Ads (Search, Display, YouTube)
  • LinkedIn Ads
  • Meta Ads Manager
• Solid understanding of performance metrics, conversion funnels, attribution models, and tracking tools.
• Experience with A/B testing platforms (e.g., Google Optimize, VWO, Optimizely).
• Strong analytical skills; proficiency with Google Analytics, Excel, or BI tools.
• Familiarity with marketing automation and CRM systems is a plus.

Preferred Attributes

• Growth mindset with a bias for testing and iteration.
• Excellent communication and project management skills.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

What You’ll Gain

• Opportunity to shape and scale the digital marketing strategy in a growth-driven environment.
• Ownership and autonomy in decision-making and experimentation.
• Cross-functional exposure with a team that values creativity, precision, and outcomes.