Manager-Performance Marketing

Indian School of Business; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Indian School of Business in Hyderabad seeks a data-driven Manager – Performance Marketing to lead end-to-end paid campaigns across Google Ads, Meta, LinkedIn, and more. You will optimize budgets, analyze metrics like CTR, CPC, CPA, and ROI, build reports using GA4, Excel, and Power BI, and collaborate with marketing, design, and CRM teams.

The role emphasizes cross-functional leadership, experimentation with A/B tests, and staying ahead of platform changes to drive customer acquisition and

Qualifications

• Bachelor’s or Master’s degree in marketing, business, technology or related field.
• 4+ years of experience in performance marketing for B2C digital brands.
• Proven track record managing large paid campaigns on Google, Meta, and LinkedIn.

Responsibilities

• Creative coordination and campaign setup across multiple platforms.
• Monitor performance, optimize bids, audiences, and budgets to hit KPIs.
• Build reports and insights using GA4, Excel, and Power BI; present to stakeholders.

Skills

Performance marketing

Team leadership

Campaign optimization

Analytics & reporting

Education

Bachelor’s/Master’s in Marketing or related field

Tools

GA4

Google Tag Manager

Facebook Pixel

Looker Studio

Power BI

MS Excel

Job description

We are seeking a data-driven and strategic Manager – Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a strong understanding of paid media platforms, analytics tools, and campaign lifecycle management to drive customer acquisition, brand visibility, and ROI.

Job Outline

1. Campaign Setup & Management

• Plan, execute, and manage end-to-end performance campaigns across platforms like Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and other relevant networks for specific programs.
• Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.
• Take complete ownership of the success KPIs at the program level.

2. Performance Optimization

• Continuously track and analyse key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI.
• Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement.
• Drive efficiency through budget pacing and reallocation based on real-time data insights.

3. Reporting & Analytics

• Build and share periodic campaign reports with actionable insights using Google Analytics, MS excel / PowerBI, and other tools. Highly adept and comfortable in large scale data analysis using MS excel.
• Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns.
• Present results and strategy recommendations to internal stakeholders in a business-impact-oriented manner.
• Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages.
• Leverage findings to iterate creative strategies and funnel design.

5. Technical Troubleshooting

• Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs.
• Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.

6. Cross-functional Collaboration

• Partner with content, design, CRM, sales, and product teams to align campaign goals with customer journey strategies.
• Ensure creative assets are performance-oriented and aligned with channel best practices.
• Conduct regular benchmarking of competitor campaigns, ad creatives, and keyword strategies.
• Identify white-space opportunities to drive differentiation and market penetration.

8. Trend Monitoring & Upskilling

• Stay abreast of latest platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedIn changes) and digital trends.
• Evaluate and adopt emerging tools and platforms for media buying and measurement.

9. Team Management & Capability Building

• Lead, mentor, and manage a team of performance marketers, ensuring clear ownership of campaigns, KPIs, and delivery timelines.
• Set performance goals, review outcomes, and provide regular feedback to drive continuous improvement.

Qualifications

• Bachelor’s/master's degree in marketing, Business, Technology or a related field.
• 4+ years of experience in performance marketing, ideally in B2C digital-first brands.
• Proven track record of managing large-scale paid campaigns across Google, Meta, LinkedIn.
• Strong grasp of analytics & reporting platforms such as GA4 & High proficiency in MS Excel (Must-have) ; Looker studio / Power BI (good to have)
• Hands-on experience with Google Tag Manager, Facebook Pixel, and other tracking mechanisms.
• Strong communication and project management skills.

Key Responsibilities

• Creative Coordination (15%)
• Performance Monitoring & Regular Optimization (35%)
• Regular analysis, Reporting & Insights gathering (25%)