Senior Performance Marketing Expert

Unified Infotech; India; Remote; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading tech firm in India is seeking a performance marketing expert to drive B2B lead generation through Google Ads and LinkedIn Ads. The candidate will manage marketing campaigns, handle substantial budgets, and collaborate with cross-functional teams. Ideal applicants have at least 5 years of experience in performance marketing with a strong focus on analytics and optimization. Bonus for relevant certifications. This position is crucial for enhancing demand generation sales pipeline through digital channels.

Qualifications

• 5+ years in performance marketing with hands-on expertise in Google Ads and LinkedIn Ads.
• Track record of managing $10K+ monthly budgets with quantifiable results.
• Strong SQL understanding, A/B testing, and audience segmentation.

Responsibilities

• Manage and optimize Google Ads and LinkedIn Ads campaigns for B2B lead generation.
• Run A/B testing and collaborate with various teams to create marketing assets.
• Deliver reporting with insights and action plans.

Skills

Google Ads expertise

LinkedIn Ads expertise

Analytical skills

Budget management

Communication skills

Tools

Google Analytics 4

Tag Manager

SEMrush

Excel

Hotjar

Job description

About the Role

We are hiring a hands-on performance marketing expert to drive demand generation sales pipeline growth through paid acquisition. You will own B2B lead generation across Google Ads, LinkedIn Ads, and retargeting, with a sharp focus on qualified meetings and sales pipeline for our digital transformation and software development services.

Key Responsibilities

• Plan, build, manage, and optimize Google Ads and LinkedIn Ads campaigns for B2B services lead generation, including ad retargeting
• Own budget pacing and performance, and continuously improve cost per qualified meeting and meeting quality
• Run structured A/B testing across audiences, creatives, offers, and landing pages.
• Collaborate with content, design, SEO, and web dev teams to create high-converting assets (e.g., ad copy, visuals, optimized pages).
• Ensure clean tracking using GA4, Tag Manager, pixels, UTMs, and CRM attribution
• Align with Sales and SDRs on ICP, targeting, qualification criteria, follow-up, and feedback loops
• Deliver weekly reporting with insights, actions, and next experiments

Required Skills & Experience

• 5+ years in performance marketing with proven hands-on expertise in Google Ads and LinkedIn Ads for B2B tech/services (e.g., software/web dev lead gen).
• Track record of managing $10K+ monthly budgets with quantifiable results.
• Proficiency in tools: Google Ads, Analytics 4, Tag Manager, LinkedIn Ads, SEMrush, Hotjar for optimization, and Excel for reporting.
• Strong analytical skills: SQL basics, A/B testing, audience segmentation, and multi-channel attribution.
• Experience in international targeting (US/Europe/MENA/APAC) and B2B niches like IT outsourcing or digital agencies.
• Excellent communication for cross-team collaboration and presenting data-driven recommendations.
• Bonus: Certifications (Google Ads, LinkedIn Marketing)