Sr. Performance Marketing Executive

Astroyogi; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Astroyogi is seeking a data-driven Sr. Performance Marketing Executive to scale paid channels, drive customer acquisition, engagement, and revenue growth.

You will plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and more, monitor CPI/CPA/ROAS, collaborate with creatives and BI teams, and run keyword research and A/B tests to boost ROI.

2–4 years of experience and a Marketing-related bachelor's degree are preferred.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–4 years of experience in performance marketing with proven ROI delivery.
• Hands-on expertise with Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager.
• Strong analytical skills and data interpretation.
• Familiarity with CRO, retargeting, and funnel optimization.
• Excellent communication and multitasking abilities.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Monitor CPI, CPA, CTR, ROAS and recommend actionable improvements.
• Coordinate with the creative team to develop high‑performing ad creatives, copy, and landing pages.
• Conduct keyword research, audience segmentation, and A/B testing to boost campaign performance.
• Manage allocated ad budgets to maximize ROI and ensure cost‑effectiveness.
• Prepare and present weekly/monthly campaign performance reports with data‑driven insights.
• Work closely with BI team to get granular data understanding for further improving campaign approach
• Stay updated on digital marketing trends, competitor strategies, and platform updates. Collaborate with cross‑functional teams (SEO, content, design, sales) to ensure cohesive marketing execution.
• Hands on experience on app marketing, app installs for iOS and Android.

Skills

Analytical mindset

Communication skills

Project management

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Tag Manager

Job description

We are looking for a data-driven and results-oriented Sr. Performance Marketing Executive to help scale our paid marketing efforts. You will plan, execute, and optimize multi‑channel campaigns aimed at driving customer acquisition, engagement, and revenue growth.

Key Responsibilities -

• Assist in strategizing, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Monitor key metrics (CPI, CPA, CTR, ROAS) and recommend actionable improvements.
• Coordinate with the creative team to develop high‑performing ad creatives, copy, and landing pages.
• Conduct keyword research, audience segmentation, and A/B testing to boost campaign performance.
• Manage allocated ad budgets to maximize ROI and ensure cost‑effectiveness.
• Prepare and present weekly/monthly campaign performance reports with data‑driven insights.
• Work closely with BI team to get granular data understanding for further improving campaign approach
• Stay updated on digital marketing trends, competitor strategies, and platform updates. Collaborate with cross‑functional teams (SEO, content, design, sales) to ensure cohesive marketing execution.
• Hands on experience on app marketing, app installs for iOS and Android.

Required Skills & Qualifications -

• Bachelor’s degree in Marketing, Business, or related field.
• 2-4 years of experience in performance marketing with proven ROI delivery.
• Hands‑on expertise in Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager.
• Strong analytical mindset with proficiency in data interpretation and reporting.
• Familiarity with CRO, retargeting, and funnel optimization strategies.
• Ability to steer the team in a new direction depending on the requirements
• Excellent communication, project management, and multitasking abilities.