Performance Marketing Specialist

RevSoc Digital; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

RevSoc Digital is seeking a Performance Marketing Specialist to own end-to-end paid acquisition with 3+ years of hands-on experience, driving high-quality traffic, optimizing CPA/ROAS, and scaling campaigns across Google Ads, Meta, and LinkedIn. You’ll build data-driven dashboards, work with design on creatives, and relentlessly improve funnel performance in a fast-paced Hyderabad environment.

You will monitor campaigns daily, run structured tests, and translate insights into actions that impact

Qualifications

• 3+ years of hands-on performance marketing experience.
• Strong know-how of Google Ads, Meta, and LinkedIn.
• GA4 proficiency and UTMs for accurate tracking.
• Advanced Excel/Sheets for data analysis.
• Strategic thinker focused on CAC, LTV and revenue impact.

Responsibilities

• Plan, launch and manage full-funnel campaigns across Google Ads, Meta, and LinkedIn.
• Monitor daily performance, optimize bids, budgets and targeting.
• Build dashboards in GA4 Looker Studio and translate data into actions.
• Collaborate with design to guide creatives based on performance.
• Manage monthly ad spend efficiently and avoid overshooting budgets.

Skills

GA4 proficiency

Google Ads Manager

Meta Business Suite

LinkedIn Campaign Manager

Advanced Excel/Sheets

Strategic thinking

CAC, LTV, revenue impact

Job description

We’re looking for a Performance Marketing Specialist who thrives at the intersection of data and creativity. With 3 years of hands‑on experience, you’ll own end-to‑end paid acquisition—driving high-quality traffic, maximizing conversions, and scaling campaigns with a strong focus on ROAS.

This role demands someone who can double down on what works and cut what doesn’t—fast.

Key Responsibilities

• Plan, launch, and manage full‑funnel campaigns across:
  • Google Ads (Search, Shopping, Display, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Campaign Manager
• Monitor campaigns daily and optimize bids, budgets, and targeting
• Ensure campaigns consistently hit CPA and ROAS benchmarks
• Execute structured testing for:
  • Ad creatives
  • Copy variations
  • Landing pages
• Improve CTR and Conversion Rates (CVR)

Data & Reporting

• Build weekly/monthly performance dashboards using GA4 and Looker Studio
• Translate data into actionable insights (not just reports)
• Ensure accurate tracking using UTMs, GTM, Pixels
• Identify and fix drop-offs across the user journey

Creative & Design Collaboration

• Work closely with the design team
• Guide creatives based on performance data (UGC, statics, motion creatives)

Budget Management

• Manage and pace monthly ad spends efficiently
• Ensure optimal allocation without overshooting budgets

Required Skills & Qualifications

• Strong hands‑on experience with:
  • Google Ads Manager
  • Meta Business Suite
  • LinkedIn Campaign Manager
• Mandatory: GA4 (Google Analytics)
• Advanced Excel/Google Sheets skills
• Strategic Thinking
• Ability to go beyond vanity metrics
• Strong focus on CAC, LTV, and Revenue impact

Certifications (Good to Have)

• Google Ads Certification

Key Performance Indicators (KPIs)

• ROAS / ROI: Consistently meet or exceed return targets
• CPA: Optimize acquisition costs while scaling volume
• LTV / Retention: Drive high-value, long‑term users

Work on high‑impact campaigns with real budgets. Freedom to experiment, test, and scale ideas. Data‑driven culture with a strong performance mindset. Opportunity to directly influence revenue growth.