Performance Marketer / Lead Generation Specialist

ACI Infotech; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

ACI Infotech is seeking a Performance Marketer/Lead Generation Specialist to own paid media across Google and LinkedIn, drive intent-led pipeline, and deliver measurable revenue impact for a Fortune 500-trusted IT services firm. You’ll run ABM campaigns, optimize full-funnel strategies, and report directly to leadership.

Ideal candidates have 4–8 years in B2B performance marketing, strong analytics, and experience with CRM integrations and analytics.

Qualifications

• 4 to 8 years of hands-on experience in performance marketing with a strong focus on Google Ads, LinkedIn Ads, and lead generation for B2B tech/software
• Proven track record of generating marketing-sourced pipeline, not just impressions or clicks
• Technically savvy with expertise in ad platforms, CRM integrations, remarketing flows, and analytics
• Highly analytical with a test-learn-iterate mindset
• Deep understanding of enterprise buying cycles and the nuances of B2B tech messaging
• Clear communicator who can translate marketing performance into business outcomes

Responsibilities

• Run and optimize high-ROI performance marketing campaigns across Google Ads, LinkedIn Ads, and other B2B channels
• Drive qualified, intent-based MQLs with measurable pipeline contribution
• Execute full-funnel ad strategies including audience targeting, copywriting, asset creation, A/B testing, and conversion optimization
• Build and iterate on account-based marketing (ABM) campaigns targeting mid- to large-sized enterprise buyers
• Set up, monitor, and optimize pixel tracking, event-based conversion goals, and UTMs across platforms
• Analyze funnel performance data to continually improve CPL, CTR, ROAS, and SQL yield
• Collaborate with content, design, and sales teams to align campaign narratives with business goals
• Own reporting dashboards and present campaign performance insights directly to leadership

Skills

Google Ads

LinkedIn Ads

Lead generation

ABM

Analytics

Campaign management

CRM integrations

Tools

HubSpot

Salesforce

Google Tag Manager

Metadata.io

Job description

Performance Marketer / Lead Generation Specialist

About This Role

Drive intent-led pipeline for a Fortune 500-trusted AI & IT services firm. Own paid media across Google and LinkedIn, run ABM campaigns, and turn funnel data into revenue, fast, visible, and close to leadership.

About Us

ACI Infotech is a fast-growing powerhouse in enterprise IT services and AI-powered digital transformation. We are trusted by Fortune 500s and market challengers alike. We don’t just run campaigns; we create category-defining impact. Now, we’re looking for a high-performance marketer who thrives at the intersection of paid media, technical precision, and intent-led pipeline generation.

Responsibilities

• Run and optimize high-ROI performance marketing campaigns across Google Ads, LinkedIn Ads, and other B2B channels
• Drive qualified, intent-based MQLs with measurable pipeline contribution
• Execute full-funnel ad strategies including audience targeting, copywriting, asset creation, A/B testing, and conversion optimization
• Build and iterate on account-based marketing (ABM) campaigns targeting mid- to large-sized enterprise buyers
• Set up, monitor, and optimize pixel tracking, event-based conversion goals, and UTMs across platforms
• Analyze funnel performance data to continually improve CPL, CTR, ROAS, and SQL yield
• Collaborate with content, design, and sales teams to align campaign narratives with business goals
• Own reporting dashboards and present campaign performance insights directly to leadership

Requirements

• 4 to 8 years of hands-on experience in performance marketing with a strong focus on Google Ads, LinkedIn Ads, and lead generation for Managed IT Services or B2B Tech/SaaS
• Proven track record of generating marketing-sourced pipeline, not just impressions or clicks
• Technically savvy with expertise in ad platforms, CRM integrations, remarketing flows, and analytics
• Highly analytical with a test-learn-iterate mindset
• Deep understanding of enterprise buying cycles and the nuances of B2B tech messaging
• Clear communicator who can translate marketing performance into business outcomes

Nice to Have

• + Experience with tools like HubSpot, Salesforce, Google Tag Manager, Metadata.io, or similar
• + Knowledge of ABM platforms or intent data tools such as ZoomInfo, Bombora, or 6sense
• + Exposure to global markets with a focus on US and Europe-based B2B campaigns