Performance Marketing Executive – EdTech

upEducators; Pune District; On-site; INR 400,000 - 700,000; Full time

Job summary

upEducators, an EdTech company and Google for Education Partner, seeks a Digital Marketing Executive/Senior Executive to lead digital campaigns for its EdTech programs, courses, webinars, and educator training offerings.

You will drive performance marketing, lead generation, and campaign management across Google Ads, Meta Ads, SEO, analytics, and CRM systems, collaborating with content and design teams to optimize campaigns and landing pages.

Qualifications

• 2–8 years of relevant experience in Digital Marketing.
• Hands-on experience in Performance Marketing/Lead Generation/EdTech Marketing preferred.
• Experience with Google Ads & Meta Ads.
• Good understanding of SEO, Google Analytics, keyword research, and lead generation.
• Experience with CRM/lead management systems.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
• Drive qualified leads for courses, webinars, workshops, and EdTech programs.
• Manage campaign budgets, CPL, conversions, ROI, and overall campaign performance.
• Create and optimize landing pages for lead-generation campaigns.
• Monitor and analyze campaign performance using Google Analytics, Google Ads Manager, Meta Ads Manager, and other tools.
• Manage social media campaigns and paid promotions.
• Coordinate with content/design teams for creatives, ad copies, videos, and promotional content.
• Manage leads through CRM/lead management systems and coordinate with the sales team.
• Track marketing funnel performance and identify opportunities to improve lead quality and conversions.
• Prepare regular campaign reports and provide actionable insights.
• Stay updated with the latest digital marketing trends, tools, and platform changes.

Skills

Google Ads

Meta Ads

SEO

Google Analytics

CRM/lead management

Canva

Copywriting

Data analysis

Campaign management

Lead generation

Communication

EdTech Marketing

Tools

CRM systems

Google Ads Manager

Meta Ads Manager

Job description

upEducators is an EdTech company and a Google for Education Partner, empowering educators with digital pedagogy, AI tools, and innovative teaching practices. We work with schools, colleges, teachers, and education professionals across India.

About the Role

We are looking for an experienced Digital Marketing Executive/Senior Executive to manage and execute digital marketing initiatives for our EdTech programs, courses, webinars, and educator‑training offerings. The ideal candidate should have hands‑on experience in performance marketing, lead generation, Google Ads, Meta Ads, analytics, social media, and campaign management.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
• Drive qualified leads for courses, webinars, workshops, and EdTech programs.
• Manage campaign budgets, CPL, conversions, ROI, and overall campaign performance.
• Create and optimize landing pages for lead‑generation campaigns.
• Monitor and analyze campaign performance using Google Analytics, Google Ads Manager, Meta Ads Manager, and other tools.
• Manage social media campaigns and paid promotions.
• Coordinate with content/design teams for creatives, ad copies, videos, and promotional content.
• Manage leads through CRM/lead management systems and coordinate with the sales team.
• Track marketing funnel performance and identify opportunities to improve lead quality and conversions.
• Prepare regular campaign reports and provide actionable insights.
• Stay updated with the latest digital marketing trends, tools, and platform changes.

Required Skills

• Strong hands‑on experience in Google Ads & Meta Ads.
• Good understanding of SEO, Google Analytics, keyword research, and lead generation.
• Experience with CRM/lead management systems.
• Knowledge of Canva and basic creative/content requirements.
• Strong analytical and data‑driven approach.
• Excellent communication and copywriting skills.
• Ability to independently manage campaigns and meet lead‑generation targets.
• Experience in EdTech, Education, Training, or B2C/B2B lead generation will be an added advantage.
• 2–8 years of relevant experience in Digital Marketing.
• Candidates with hands‑on experience in Performance Marketing/Lead Generation/EdTech Marketing preferred.
• Digital Marketing certification is an added advantage.

Working Days: 6 Days a Week Working Hours: 11:00 AM – 7:00 PM