Performance Marketer | EdTech | CTC Upto 6 LPA

Fullstack Education; Gurugram District; Hybrid; INR 360,000 - 600,000; Full time

Job summary

Fullstack Education is seeking a Performance Marketing Associate to drive paid campaigns across Google, Meta, and LinkedIn. You will analyze performance, optimize budgets, and collaborate with creative teams to deliver results for our EdTech programs.

Ideal candidates have 1–3 years of experience in digital marketing, hands-on ad platform experience, and a data-driven mindset. This on-site role offers exposure to a fast‑growing EdTech environment and opportunities to contribute to lead

Qualifications

• 1-3 years of relevant experience in Performance Marketing/Digital Marketing/Growth.
• Hands-on experience with Google Ads, Meta Ads and LinkedIn Ads.
• Experience with lead-generation and paid acquisition campaigns.
• Experience with campaign optimization, audience targeting, retargeting, and A/B testing.
• Comfortable working with Excel/Google Sheets and campaign reporting dashboards.
• Google Ads/Meta certifications will be an added advantage.

Responsibilities

• Assist in planning, executing, and monitoring paid marketing campaigns across Google, Meta, and LinkedIn.
• Monitor daily campaign performance and identify areas for improvement.
• Support optimization of campaigns based on CPL, CTR, CPC, CAC, conversion rate, and ROAS.
• Assist in audience research, targeting, retargeting, and campaign segmentation.
• Support A/B testing of ad creatives, copies, audiences, and landing pages.
• Work closely with the creative and content teams to develop performance-focused ad creatives and campaigns.
• Track campaign spends, leads, conversions, and overall performance across channels.
• Prepare regular campaign performance reports and dashboards.
• Coordinate with the Sales team to understand lead quality and identify opportunities to improve campaign performance.

Skills

Analytical thinking

Data-driven

Strong communication

Team collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Excel/Google Sheets

Campaign dashboards

Job description

Explore our journey and offerings here: https://accredian.com/

About Us

We are a fast growing Edtech company with the mission to upskill professionals thereby helping them fill exciting opportunities that will shape the future of industry. Targeted towards working professionals, we provide cutting edge programs in next generation areas like Digital Transformation, Leadership, Data Science, Product Management, Senior Management, AI etc. Our USP is to provide transformative learning experience that will help learners become industry leaders.

Join our mission of helping a million professionals achieve their dream jobs through upskilling in next generation skills.

Key Roles and Responsibilities

• Assist in planning, executing, and monitoring paid marketing campaigns across Google, Meta, and LinkedIn.
• Monitor daily campaign performance and identify areas for improvement.
• Support optimization of campaigns based on key metrics such as CPL, CTR, CPC, CAC, conversion rate, and ROAS.
• Assist in audience research, targeting, retargeting, and campaign segmentation.
• Support A/B testing of ad creatives, copies, audiences, and landing pages.
• Work closely with the creative and content teams to develop performance-focused ad creatives and campaigns.
• Track campaign spends, leads, conversions, and overall performance across channels.
• Prepare regular campaign performance reports and dashboards.
• Coordinate with the Sales team to understand lead quality and identify opportunities to improve campaign performance.

Competencies

• Strong analytical and problem-solving skills.
• Good understanding of digital marketing and paid advertising.
• Data-driven approach with strong attention to detail.
• Ability to interpret campaign performance data and derive actionable insights.
• Strong execution and follow-through.
• Willingness to learn, experiment, and take ownership.
• Good communication and collaboration skills.
• Ability to work in a fast-paced, target-driven environment.

Who Should Apply

• 1-3 years of relevant experience in Performance Marketing/Digital Marketing/ Growth
• Marketing
• Prior experience in EdTech is mandatory.
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads is mandatory.
• Experience working on lead-generation and paid acquisition campaigns.
• Experience with campaign optimization, audience targeting, retargeting, and A/B testing.
• Comfortable working with Excel/Google Sheets and campaign reporting dashboards.
• Google Ads / Meta certifications will be an added advantage.

What do we offer?

• Opportunity to work on performance marketing campaigns for a fast-growing EdTech company.
• Fast-paced, high-growth environment with strong learning exposure.
• Compensation Range: Up to INR 6 Lakhs per annum (Fixed)