Performance Marketing Manager

Itvedant; Thane; On-site; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Incentives program

Domestic & international trips

Weekend off Sat & Sun

Career growth opportunities

Recognition & rewards

Job summary

Itvedant is seeking a Performance Marketing Manager to steer paid media strategies and lead a growing team. You will own planning, budgeting, bidding, and optimization across major platforms to hit ROI targets.

The role requires strong analytics, 5+ years in performance marketing, and experience in a fast-paced, target-driven setting. Join a dynamic EdTech-focused team with opportunities for growth.

Qualifications

• Bachelor’s or Master’s degree in Marketing/Business/Engineering (MBA is a plus).
• 5+ years in Performance Marketing/PPC, with 1–2 years in a team lead/managerial role.
• Strong analytical and data-driven decision-making skills.
• Comfortable working in a fast-paced, target-driven environment.

Responsibilities

• Lead and mentor the performance marketing team while developing and executing paid media strategies across Google Ads, Meta, YouTube, and other platforms.
• Own campaign planning, budgets, bidding, A/B testing, keyword strategy, and ad optimization to achieve CPL, CPA, ROAS, and ROI targets.
• Analyze campaign performance, identify growth opportunities, scale successful campaigns, and drive continuous performance improvements.
• Collaborate with Creative, Content, Tech, and Sales teams; ensure accurate tracking through GA4, GTM, and Looker Studio; present MBR/QBR reports with actionable insights and growth plans.

Skills

Analytical thinking

Data-driven decisions

Team leadership

PPC/Performance Marketing

Education

Bachelor’s/Master’s in Marketing/Business/Engineering + MBA a plus

Tools

GA4

GTM

Looker Studio

Job description

Job Summary:

As a Performance Marketing Manager you will lead paid media strategy, campaign execution, optimization, and team management. The ideal candidate will have strong expertise in performance marketing, analytics, and customer acquisition, with a proven track record of driving ROI, lead generation, and business growth.

Roles & Responsibilities:

• Lead and mentor the performance marketing team while developing and executing paid media strategies across Google Ads, Meta, YouTube, and other platforms.
• Own campaign planning, budgets, bidding, A/B testing, keyword strategy, and ad optimization to achieve CPL, CPA, ROAS, and ROI targets.
• Analyze campaign performance, identify growth opportunities, scale successful campaigns, and drive continuous performance improvements.
• Collaborate with Creative, Content, Tech, and Sales teams; ensure accurate tracking through GA4, GTM, and Looker Studio; and present MBR/QBR reports with actionable insights and growth plans.

Key Requirements:

• Bachelors/Masters degree in Marketing, Business, Engineering, or a related field; MBA is a plus.
• 5+ years of experience in Performance Marketing/PPC, preferably in EdTech, with 1–2 years in a team lead/managerial role.
• Strong analytical and data-driven decision-making skills.
• Comfortable working in a fast-paced, target-driven environment.

Perks & Benefits:

• Attractive Incentives, Monthly, Quarterly & Annual Recognition & Rewards
• Fixed week off on Saturday & Sunday..
• Exciting Opportunity to Win Domestic & International Trips.
• Strong Career Growth & Advancement Opportunities.
• A Growth-Oriented Culture That Recognises & Rewards Your Success