Digital Marketing Specialist

UpROI - Digital Marketing Agency; Dadri; On-site; INR 600,000 - 800,000; Full time

Job summary

A digital marketing firm is seeking a Performance Marketing Executive specialized in Google Ads to manage online campaigns for EdTech products. The role involves optimizing paid advertisements, generating quality leads, and analyzing performance metrics to improve return on investment. Candidates should have 4-5 years of experience in digital marketing with strong analytical skills. This position offers the opportunity to work within a dynamic team focused on innovative education solutions.

Qualifications

• 4-5 years of experience in performance marketing, specifically with Google Ads.
• Proven ability to generate quality leads and improve ROI.
• Experience in optimizing paid campaigns through data-driven strategies.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns across various platforms.
• Generate high-quality leads for courses and training programs.
• Conduct keyword research and audience targeting.
• Monitor performance using Google Analytics and conversion tracking tools.
• Optimize campaigns for lower CPL and higher ROI.
• Perform A/B testing and collaborate with content and design teams.
• Prepare performance reports for management.

Skills

Google Ads (Search, Display, YouTube, Performance Max)

Lead Generation Campaigns

Google Analytics

Keyword research and competitor analysis

Landing page optimization

Analytical and data interpretation skills

Basic understanding of SEO

Job description

Job Title

Performance Marketing Executive – Google Ads (EdTech)

Location

Noida, Sector-3

Experience

4-5 Years

Industry

EdTech / Education Technology

Job Overview

We are looking for a result-driven Performance Marketing Executive with strong expertise in Google Ads (AdWords) to manage and optimize paid campaigns for our EdTech products and courses. The ideal candidate should have experience in generating quality leads, improving ROI, and scaling paid campaigns through data-driven strategies.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, and Performance Max).
• Generate high-quality leads for courses, training programs, and education services.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Monitor and analyze campaign performance using Google Analytics, Google Tag Manager, and conversion tracking tools.
• Optimize campaigns to achieve lower CPL (Cost per Lead) and higher ROI.
• Perform A/B testing on ad copies, landing pages, and creatives.
• Collaborate with the content, design, and landing page teams for better campaign performance.
• Track daily budgets, bidding strategies, and campaign KPIs.
• Prepare performance reports and insights for management.

Required Skills

• Strong hands-on experience with Google Ads (Search, Display, YouTube, Performance Max)
• Knowledge of Lead Generation Campaigns
• Experience with Google Analytics & Conversion Tracking
• Keyword research and competitor analysis
• Understanding of landing page optimization
• Strong analytical and data interpretation skills
• Basic understanding of SEO and digital marketing funnels

Preferred Qualifications

• Experience in EdTech / Education lead generation campaigns
• Google Ads Certification is a plus
• Experience managing high-budget lead generation campaigns