Digital Marketing Specialist in Mumbai | Edunet Foundation

aikyam; Mumbai; Sur place; INR 600 000 - 1 000 000; Plein temps

Résumé du poste

Edunet Foundation, a nonprofit improving youth employability in India, seeks a hands-on Digital Marketing Specialist to grow its digital presence. You will plan and run paid campaigns across Google, Meta and LinkedIn, strengthen organic search, and shape how the organisation appears in AI-driven search tools.

This role owns campaigns end-to-end, collaborates with content, design and tech teams, uses analytics to optimise CPC, CTR and conversions, and focuses on lead generation and skilling

Qualifications

• 3 to 5 years of hands‑on digital marketing experience.
• Strong experience in SEO and organic growth.
• Proven experience in performance marketing and lead generation.
• Experience with conversion rate optimisation.
• Hands‑on experience running Google Ads and Meta Ads.
• Good understanding of AEO, GEO, AI search and generative AI.
• Strong analytical skills and comfort working with campaign data.
• Clear communication and problem‑solving skills.
• Candidates with proven campaign results or a portfolio will be preferred.
• Google or Meta certifications are an advantage.

Responsabilités

• Plan, run and optimise Google Ads, Meta Ads and LinkedIn Ads campaigns.
• Drive SEO and organic growth across the organisation's digital properties.
• Generate qualified leads and improve conversion rates across landing pages and funnels.
• Build strategies around AEO, GEO, AI search and generative AI so the organisation stays visible on Google AI Overviews, ChatGPT, Gemini, Perplexity and similar platforms.
• Manage content strategy across blogs, landing pages, social media and case studies.
• Track and improve CPC, CTR, CPL, CPA, CAC, ROAS, conversions and overall return on investment.
• Use GA4, Google Search Console, Google Tag Manager, Looker Studio, SEMrush and Ahrefs to measure and report on performance.
• Work with content, design, technology and business teams to lift digital performance.
• Use AI tools and automation to improve marketing productivity and day to day workflows.

Connaissances

SEO

Google Ads

Meta Ads

Content marketing

Analytics

CRM/Automation

Outils

SEMrush

Ahrefs

Screaming Frog

GA4

Google Tag Manager

WordPress

Description du poste

Edunet Foundation is a nonprofit that helps young people in India build the skills employers are actually hiring for. It runs training programmes in areas like artificial intelligence, data, cloud and the Internet of Things, working inside schools, colleges and community centres so students who would not otherwise get this exposure can reach it. The work is done in partnership with technology companies, government bodies and academic institutions across the country. The goal is simple: a young person finishes the programme with a real skill and a better chance at a job. This role sits within Edunet Foundation's marketing function, which brings the organisation's programmes to the students, partners and institutions who need to know about them.

Role

Edunet Foundation is looking for a hands-on Digital Marketing Specialist to grow its digital presence and bring in qualified leads. You will plan and run paid campaigns across Google, Meta and LinkedIn, strengthen organic search performance, and shape how the organisation shows up in newer AI-driven search tools. This is a practical, results-focused role for someone who enjoys owning campaigns end to end and reading the numbers closely.

Responsibilities

• Plan, run and optimise Google Ads, Meta Ads and LinkedIn Ads campaigns.
• Drive SEO and organic growth across the organisation's digital properties.
• Generate qualified leads and improve conversion rates across landing pages and funnels.
• Build strategies around AEO, GEO, AI search and generative AI so the organisation stays visible on Google AI Overviews, ChatGPT, Gemini, Perplexity and similar platforms.
• Manage content strategy across blogs, landing pages, social media and case studies.
• Track and improve CPC, CTR, CPL, CPA, CAC, ROAS, conversions and overall return on investment.
• Use GA4, Google Search Console, Google Tag Manager, Looker Studio, SEMrush and Ahrefs to measure and report on performance.
• Work with content, design, technology and business teams to lift digital performance.
• Use AI tools and automation to improve marketing productivity and day to day workflows.

Requirements

• 3 to 5 years of hands‑on digital marketing experience.
• Strong experience in SEO and organic growth.
• Proven experience in performance marketing and lead generation.
• Experience with conversion rate optimisation.
• Hands‑on experience running Google Ads and Meta Ads.
• Good understanding of AEO, GEO, AI search and generative AI.
• Strong analytical skills and comfort working with campaign data.
• Clear communication and problem‑solving skills.
• Candidates with proven campaign results or a portfolio will be preferred.
• Google or Meta certifications are an advantage.
• Working knowledge of SEMrush, Ahrefs and Screaming Frog is an advantage.
• Familiarity with WordPress and basic HTML and CSS is an advantage.
• Experience with Google Tag Manager and marketing automation tools is an advantage.
• Full‑time role with a hybrid working arrangement.
• Ownership of the full digital marketing function rather than one narrow channel.
• Work that connects directly to skilling and employability outcomes for young people in India.
• Room to experiment with AI search, automation and new marketing tools.
• Collaboration across content, design, technology and business teams.