Associate Director Performance Marketing

Accenture; Hyderabad, Mumbai; On-site; INR 3,500,000 - 5,200,000; Full time

Job summary

Accenture in India seeks a chartered leader for Associate Director - Performance Marketing to drive strategy and execution across multiple cities. The role demands building a high-impact marketing function, optimizing learner acquisition funnels, and delivering measurable ROI through cross-functional collaboration with Sales and Product teams.

The ideal candidate has 15+ years in performance marketing, strong leadership in EdTech or B2C learning programs, and deep expertise in paid media,

Qualifications

• 15+ years of experience in performance marketing or demand generation.
• At least 5 years in leadership roles within higher education, EdTech, or B2C learning programs.
• MBA preferred; EdTech industry experience required.

Responsibilities

• Develop and execute the national performance marketing strategy for programs, aligned with enrollment goals and revenue targets.
• Own end-to-end digital acquisition efforts, including paid media, lead generation, campaign optimization, tracking, and performance management.
• Drive qualified lead generation and maximize enrollment conversions through data-driven marketing initiatives.
• Manage and optimize multi-channel campaigns across Google, Meta, LinkedIn, and other platforms.
• Lead, mentor, and guide a high-performing marketing team including analysts and agency partners.
• Collaborate with Sales, Program, Product, and Content teams to improve lead quality and learner engagement.
• Analyze campaign performance, trends, and behavior to continuously optimize strategies.
• Ensure marketing excellence through robust analytics, attribution, budgeting, forecasting, and reporting.
• Drive process improvements and marketing automation initiatives within the function.

Skills

Performance Marketing Strategy

Digital Campaign Management

Paid Media

Marketing Analytics

Lead Generation

Conversion Rate Optimization

Marketing Automation

CRM Integration

Budget Management

Funnel Optimization

Education

Master's degree

Job description

Management Level: 05 - Associate Director Performance Marketing

Location: Hyderabad, Delhi, Mumbai, Bangalore

Must have skills:

Performance Marketing Strategy, Digital Campaign Management, Paid Media (Google Ads, Meta Ads, LinkedIn Ads), Marketing Analytics, Lead Generation, Conversion Rate Optimization (CRO), Marketing Automation, CRM Integration (Salesforce, HubSpot, Zoho), Budget Management, Funnel Optimization

Good to have skills:

P&L Management, Marketing Attribution, SEO/SEM, Account-Based Marketing (ABM), A/B Testing, Cross-Functional Collaboration, Data Visualization & Reporting

Experience:

15+ years of experience is required

Educational Qualification:

Master's degree Preferred

Job Overview

• The Associate Director - Performance Marketing will lead the performance marketing strategy and execution for programs, driving learner acquisition, enrollment growth, and marketing ROI across India.
• This senior leadership role combines strategic planning, digital marketing expertise, data-driven decision-making, and team leadership to scale demand generation efforts.
• The role requires building a high-performing marketing function, optimizing the learner acquisition funnel, and collaborating with cross-functional teams to maximize business impact.

Key Responsibilities

• Develop and execute the national performance marketing strategy for programs, aligned with business objectives, enrollment goals, and revenue targets.
• Own end-to-end digital acquisition efforts, including paid media, lead generation, campaign optimization, conversion tracking, and marketing performance management.
• Drive qualified lead generation and maximize enrollment conversions through data-driven marketing initiatives.
• Manage and optimize multi-channel campaigns across Google, Meta, LinkedIn, display networks, affiliates, and other digital platforms.
• Lead, mentor, and guide a high-performing performance marketing team, including campaign managers, analysts, and agency partners.
• Collaborate with Sales, Program, Product, and Content teams to improve lead quality, conversion rates, and learner engagement.
• Analyze campaign performance, market trends, competitor activities, and learner behavior to continuously optimize acquisition strategies.
• Ensure marketing excellence through robust analytics, attribution models, budget optimization, forecasting, and reporting for senior leadership.
• Drive process improvements, marketing automation initiatives, standard operating procedures, and best practices within the performance marketing function.

Skills, and Qualifications

• Graduate with 15+ years of experience in performance marketing, digital marketing, or demand generation, with at least 5 years in leadership roles within higher education, EdTech, or B2C learning programs (MBA preferred).
• Prior experience in the EdTech industry required. Proven track record of scaling digital acquisition, optimizing marketing spend, and driving significant enrollment growth. Strong expertise in paid media, marketing analytics, attribution, and conversion optimization.
• Experience managing large marketing budgets and delivering measurable ROI. Familiarity with CRM platforms, marketing automation tools, web analytics platforms, and marketing technology ecosystems. Qualification