Performance Marketing Associate

Acematrix Edtech; Gurugram District; On-site; INR 360,000 - 600,000; Full time

Job summary

Acematrix Edtech is seeking a Performance Marketing specialist to plan, execute, and optimise paid campaigns across Meta, Google, and LinkedIn from Gurugram on-site.

You will monitor CPL/CPA/ROAS, manage budgets, and analyse the funnel from lead to enrollment, driving better ROI and higher quality leads for education products.

Qualifications

• 6 Months to 2 Years of experience in Performance Marketing / Paid Marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Working knowledge of LinkedIn Ads.
• Good understanding of lead generation, retargeting, campaign optimisation, and analytics.
• Data-driven mindset with strong analytical skills.
• EdTech experience is preferred, especially running lead-generation campaigns for courses, training, or education products.

Responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, and LinkedIn.
• Run and optimise Google Ads across Search, Display, and YouTube.
• Manage LinkedIn Ads for professional audience targeting and lead generation.
• Monitor key metrics including CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
• Manage campaign budgets and continuously optimise for better ROI and lead quality.
• Analyse the complete funnel from Ad Lead Qualified Lead Enrollment Revenue.

Skills

Performance Marketing

Analytical Skills

Data-Driven Mindset

Lead Generation

Campaign Optimisation

ROI Tracking

Tools

Meta Ads

Google Ads

LinkedIn Ads

Analytics Tools

Job description

What You'll Do:

• Plan, execute, and optimise paid campaigns across Meta, Google, and LinkedIn.
• Run and optimise Google Ads across Search, Display, and YouTube.
• Manage LinkedIn Ads for professional audience targeting and lead generation.
• Monitor key metrics including CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
• Manage campaign budgets and continuously optimise for better ROI and lead quality.
• Analyze the complete funnel from Ad Lead Qualified Lead Enrollment Revenue.

Requirements:

• 6 Months 2 Years of experience in Performance Marketing / Paid Marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Working knowledge of LinkedIn Ads.
• Good understanding of lead generation, retargeting, campaign optimisation, and analytics.
• Data-driven mindset with strong analytical skills.
• EdTech experience is preferred, especially experience running lead-generation campaigns for courses, training, or education products.

Location:

Gurugram | On-site

Employment Type:

Full-time