Digital Marketing Executive

Upskill Rocket; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Exposure to high-budget performance campaigns

Clear growth path towards Performance Marketer

Performance-based incentives and bonuses

Job summary

An innovative EdTech company is seeking a Digital Marketing Executive in Bengaluru with over 2 years of experience. The role focuses on managing lead generation, branding, and performance marketing campaigns while utilizing expertise in Google Ads, SEO, and social media marketing. Candidates should have a strong analytical mindset and be comfortable working in a fast-paced environment. The position offers growth towards higher marketing roles and performance-based incentives. Immediate start expected.

Qualifications

• Minimum 2 years of hands-on experience in Digital Marketing.
• Strong expertise in Google Ads for lead generation.
• Experience with Meta Ads for conversion-focused campaigns.

Responsibilities

• Plan and execute lead generation campaigns on Google Ads.
• Manage website traffic and conversions.
• Handle SEO activities for organic visibility.

Skills

Google Ads

Meta Ads

SEO

Google Analytics

Social Media Marketing

Campaign Management

Tools

WordPress

CRM Tools

Job description

Upskill Rocket

Experience: 2+ Years

Location: BTM Layout, Bangalore

Employment Type: Full‑time

Working Days: Monday to Saturday

Job Overview

Upskill Rocket is seeking a Digital Marketing Executive with 2+ years of experience to manage and execute lead generation, branding, and performance marketing campaigns for our training programs. The role requires strong hands‑on expertise, analytical thinking, and the ability to drive measurable enrollments.

Key Responsibilities

• Plan, execute, and optimize lead generation campaigns on Google Ads & Meta Ads
• Manage Upskill Rocket’s website traffic, landing pages, and conversions
• Handle SEO activities to improve organic visibility for course‑related keywords
• Manage social media marketing (Instagram, Facebook, LinkedIn, YouTube)
• Create and execute campaigns for course launches, webinars, and new batches
• Track performance using Google Analytics, Search Console, and Ad Managers
• Generate daily, weekly, and monthly performance reports
• Coordinate with trainers, counselors, designers, and content teams
• Support WhatsApp automation, email marketing, and CRM‑based follow‑ups
• Stay updated with education marketing trends and platform algorithm changes

Required Skills & Qualifications

• Minimum 2 years of hands‑on experience in Digital Marketing
• Strong expertise in Google Ads (Search, Display, YouTube – Lead Focused)
• Meta Ads (Lead Forms, Conversion Campaigns)
• SEO (On‑page, Off‑page, Local SEO)
• Experience with Google Analytics, Tag Manager, Search Console
• Knowledge of landing page optimization & CRO
• Experience working on education, coaching, or lead‑based businesses
• Ability to manage multiple campaigns & deadlines

Preferred Skills (Good to Have)

• Experience with WordPress & landing page builders
• Knowledge of marketing automation tools (WhatsApp, email, CRM)
• Basic video marketing & reel optimization understanding
• Experience in student lead nurturing & funnel building

What Upskill Rocket Offers

• Work in a fast‑growing EdTech environment
• Exposure to high‑budget performance campaigns
• Learning from industry experts & trainers
• Clear growth path toward Performance Marketer / Marketing Manager roles
• Performance‑based incentives & bonuses

Seniority Level

Mid‑Senior level

Job Function

Marketing and Sales

Industries

Education