Digital Marketing Specialist

Itvedant Education Pvt. Ltd.; Thane; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Itvedant Education Pvt. Ltd. is hiring a Performance Marketing Executive to plan, manage, and optimize Google and Meta ad campaigns for our EdTech offerings.

You will drive quality leads, optimize ROAS, and collaborate with creative and content teams to continually improve campaign performance. The role requires 2–8 years in performance marketing, hands-on experience with Google Ads, Meta Ads and Google Analytics, and a track record of managing monthly budgets of ₹10 lakh or more.

Qualifications

• 2–8 years of performance marketing experience.
• Hands-on with Google Ads, Meta Ads and Analytics.
• Experience managing monthly ad budgets ≥ ₹10 lakh; EdTech/digital agency preferred.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns.
• Drive quality leads, conversions and strong ROAS.
• Monitor performance with Google Analytics and key metrics.
• Handle monthly ad budgets of ₹10+ lakh.
• Collaborate with creative and content teams to improve campaigns.

Skills

Google Ads

Meta Ads

Google Analytics

Campaign optimization

Job description

We are hiring a Performance Marketing Executive to plan, manage, and optimize Google & Meta ad campaigns that generate quality leads, conversions, and strong ROAS for our EdTech business.

Key Responsibilities

• Manage and optimize Google Ads & Meta Ads campaigns.
• Drive quality leads, conversions, and achieve strong ROAS.
• Monitor performance using Google Analytics and key marketing metrics.
• Handle and optimize monthly ad budgets of ₹10+ lakh.
• Collaborate with creative and content teams to improve campaign performance.

Requirements

• 2–8 years of relevant performance marketing experience.
• Hands-on expertise in Google Ads, Meta Ads & Google Analytics.
• Must have managed a monthly advertising budget of ₹10 lakh or above.
• Strong understanding of ROAS, CTR, CPC, CPA, and conversion tracking.
• EdTech or digital agency experience is preferred.