Performance Marketing Manager

Mentors Eduserv; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Mentors Eduserv in Mumbai is seeking a data-driven Performance Marketing Executive to plan, execute, optimize, and scale paid campaigns across Meta, Google, YouTube, and LinkedIn. You will generate high-quality leads while maintaining CPL and ROAS targets and manage multi-channel budgets.

You will analyse campaign data with GA4 and GTM, collaborate with Creative teams, run A/B tests, and optimize landing pages to improve lead quality.

Qualifications

• Hands-on experience planning and optimizing paid campaigns across platforms.
• Strong analytical and reporting skills with data-driven decision making.
• Experience in lead generation and CPL/ROAS optimization.
• Familiarity with GA4, GTM setup, and pixel/conversion integrations.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and LinkedIn.
• Generate high-quality leads while maintaining CPL and ROAS targets.
• Manage budgets and allocate spend effectively across platforms.
• Create audience segmentation and remarketing strategies.
• Conduct A/B tests for creatives, landing pages, and ad copies.
• Track performance with GA4, GTM, Pixel, and Conversion APIs.
• Collaborate with Creative and Content teams to develop high-converting creatives.
• Monitor KPIs and prepare regular performance reports.
• Identify growth opportunities through data analysis and market research.
• Optimize landing pages and conversion funnels to improve lead quality.
• Stay updated with digital marketing trends and policies.

Skills

Google Ads

Meta Ads Manager

YouTube Ads

LinkedIn Ads

GA4

GTM

Meta Pixel

Conversion API

Audience Targeting

CRO

Budget Planning

Excel/Sheets

Analytics & Reporting

Education

Bachelor's degree in Marketing

Tools

GA4

GTM

Meta Pixel

Conversion API

Job description

About Mentors Eduserv

Mentors Eduserv is one of India's leading EdTech organizations, committed to delivering quality education and career-oriented learning solutions. We are expanding our Digital Marketing team and are looking for a data-driven Performance Marketing Executive who can plan, execute, optimize, and scale paid marketing campaigns across multiple digital platforms.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, YouTube Ads, and LinkedIn Ads.
• Generate high-quality leads while maintaining the target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
• Manage campaign budgets and allocate spend effectively across platforms.
• Create audience segmentation, remarketing, and lookalike audience strategies.
• Conduct A/B testing for creatives, landing pages, ad copies, and campaign structures.
• Track campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion APIs.
• Collaborate with the Creative, Video Editing, Content, and Design teams to develop high-converting ad creatives.
• Monitor campaign KPIs and prepare daily, weekly, and monthly performance reports.
• Identify new growth opportunities through data analysis and market research.
• Optimize landing pages and conversion funnels to improve lead quality.
• Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

Required Skills

• Strong hands-on experience with Google Ads.
• Strong hands-on experience with Meta Ads Manager.
• Experience with YouTube Advertising.
• Knowledge of LinkedIn Ads and lead generation campaigns.
• Google Analytics 4 (GA4).
• Google Tag Manager (GTM).
• Meta Pixel & Conversion API implementation.
• Keyword research and audience targeting.
• Conversion Rate Optimization (CRO).
• Budget planning and campaign scaling.
• Excellent analytical and reporting skills.
• Proficiency in Microsoft Excel or Google Sheets.
• Basic understanding of SEO is an added advantage.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field will be preferred.
• Google Ads Certification preferred.
• Meta Blueprint Certification is an advantage.
• Experience in the EdTech industry will be preferred.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Lead Quality
• Conversion Rate
• Click-Through Rate (CTR)
• Revenue Contribution
• Campaign ROI
• Monthly Lead Generation Targets

Why Join Mentors Eduserv?

• Opportunity to work with one of the fastest-growing EdTech organizations.
• Performance-based incentives and career growth opportunities.
• Exposure to high-budget digital marketing campaigns.
• Collaborative and innovation-driven work environment.
• Continuous learning and professional development.

Work Location: Andheri East, Mumbai (On-site)

Industry: Education / EdTech

Functional Area: Digital Marketing / Performance Marketing

Role Category: Performance Marketing Manager

Company: Mentors Eduserv