Performance Marketing Executive

Global Surf IT Pvt Ltd; Ernakulam; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Global Surf Digital Media in Kochi is seeking a Performance Marketing Executive to own end-to-end paid media campaigns across Google Ads, Meta, and LinkedIn, with a focus on B2B lead generation and e-commerce performance.

You will optimize campaigns, set up robust tracking with GTM and GA4, build client-ready reporting, and collaborate with the Digital Strategist and Creative Studio to drive ROAS and qualified leads.

Qualifications

• 2-3 years hands-on paid media experience with live budgets.
• Proven experience with Google Ads and Meta Ads Manager.
• Experience running lead-gen and e-commerce campaigns including Merchant Center.
• Strong knowledge of GTM and GA4; familiarity with Enhanced Conversions.
• Analytical mindset with spreadsheets and campaign data insights.
• Excellent written English for client reports and updates.
• Experience in construction/industrial sectors is a plus.
• Bachelor’s degree in marketing or related field or equivalent experience.

Responsibilities

• Campaign Build & Management across Google, Meta, and LinkedIn in line with strategy.
• Optimization & Testing with structured A/B tests and weekly logs.
• Tracking & Measurement using GTM, GA4, and conversion APIs.
• Budget Planning & Pacing with media plans and forecasts.
• Reporting: weekly updates and monthly performance reports with Looker Studio/Zoho Analytics.
• AI-Assisted Delivery: apply platform automation with judgement and track AI usage.

Skills

Paid media

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Tag Manager

A/B testing

Budget management

Reporting

Data analysis

English writing

Industrial sector knowledge

Education

Bachelor’s degree in marketing or business

Tools

Google Tag Manager

GA4

Looker Studio

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Performance Marketing Executive

Job Title: Performance Marketing Executive
Company: Global Surf Digital Media
Location: Infopark, Kochi
Experience: 2-3 years

Job Responsibilities

1. Campaign Build & Management

• Build, launch, and manage paid campaigns across Google Ads (Search, Performance Max, Shopping, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads, in line with the account strategy set by the Digital Strategist.
• B2B lead generation: structure campaigns for qualified enquiries - LinkedIn Lead Gen Forms, company and job-title targeting, Google Search on buyer-intent terms, and leadform quality controls.
• Retail / e-commerce: manage Google Merchant Center product feeds, Shopping and Performance Max campaigns, Meta catalogue and Advantage+ Shopping campaigns, and remarketing to cart and product viewers
• Run pre-launch QA on every campaign — tracking, URLs, targeting, budgets, and creative approvals — before anything goes live.

2. Optimization & Testing

• Optimize campaigns weekly: bidding strategies, audiences, negative keywords, searchterm reviews, placements, and budget reallocation across campaigns and platforms.
• Plan and run structured A/B tests on creative, copy, audiences, and landing pages, and document what was tested, the result, and the decision taken.
• Maintain a weekly optimization log per account, so every change is traceable to a reason and an outcome.
• Turn performance data into creative briefs for the Creative Studio — which hooks, formats, and messages are winning, and what to produce next.

3. Tracking & Measurement

• Set up and maintain conversion tracking using Google Tag Manager and GA4, including Meta Conversions API, Google Enhanced Conversions, LinkedIn Insight Tag, and Consent Mode.
• Verify that every conversion is firing correctly at launch and after any website change, and flag tracking gaps to the Digital Strategist and Development team immediately.
• For B2B accounts, support the flow of lead data back to client CRMs and offline conversion imports, so campaigns optimize toward qualified leads, not form fills.

4. Budget Planning & Pacing

• Prepare media plans, budget splits, and forecast scenarios for the Digital Strategist to review and present to clients.
• Monitor daily spend and pacing against approved budgets, and flag over- or underdelivery early.

5. Reporting

• Deliver weekly execution updates (work completed, issues, next steps) and monthly performance reports per GS Digital's reporting standards, using platform data, GA4, and Looker Studio / Zoho Analytics.
• Report on business outcomes — cost per qualified lead, ROAS, CPA, revenue - and keep vanity metrics (impressions, clicks, raw CTR) in context.
• Support the Digital Strategist in client performance reviews with clear, accurate analysis and recommendations

6. AI-Assisted Delivery

• Use platform automation (Performance Max, Advantage+, smart bidding) with judgment - knowing when to rely on it and when to constrain it.
• Adopt and maintain agency AI workflow standards for research, ad copy drafting, analysis, and reporting as they evolve, and log AI tool usage against client deliverables as required by delivery protocols.

Required Skills & Qualifications

• 2-3 years of hands-on paid media experience, agency-side preferred, managing live budgets across multiple client accounts.
• Proven hands-on experience with Google Ads and Meta Ads Manager; working experience with LinkedIn Campaign Manager.
• Experience running both lead-generation and e-commerce campaigns, including Google Merchant Center, Shopping / Performance Max, and Meta catalogue campaigns.
• Strong working knowledge of Google Tag Manager and GA4, and familiarity with Meta Conversions API and Enhanced Conversions.
• Strong analytical skills - comfortable with spreadsheets, campaign data, and drawing clear conclusions from them.
• Excellent written English - this role produces client-facing reports and updates for GCC clients.
• Comfortable working with technical, industrial, and built-environment sectors (construction, engineering, manufacturing, real estate); prior exposure is an advantage, not a prerequisite.
• Bachelor’s degree in marketing, Business, or a related field, or equivalent demonstrated experience