Manager - Marketing (Digital Marketing)

HOH / HFS; Mumbai; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

HOH / HFS in Mumbai is seeking a Manager of Digital Marketing (Performance) with 8+ years of experience in real estate. You will own end-to-end performance campaigns across Google, Meta, LinkedIn, YouTube, and more, driving high-quality leads and bookings while optimizing CPL, CPA, and ROAS.

The role requires building audience plans, testing creative variations, and collaborating with Presales/Sales to improve conversion at every funnel stage.

Qualifications

• 8+ years of experience in performance marketing for real estate projects.
• Expertise in building and optimizing full-funnel campaigns across multiple platforms.

Responsibilities

• Develop and execute performance marketing strategy aligned with project sales objectives.
• Plan media across Google, Meta, LinkedIn, YouTube, and other platforms.
• Create funnel strategies: demand creation, demand capture, lead nurturing, conversion.

Skills

Google Ads

Meta Ads

LinkedIn

YouTube

GA4

CRM

A/B Testing

AI/Automation

Tools

CRM Platforms

Job description

Job Description — Manager, Digital Marketing (Performance)

Location: Mumbai Experience: 8+ years Industry Preference: Real Estate

Key Responsibilities

1. Performance Marketing Strategy

Develop and execute performance marketing strategies aligned with project-wise business and sales objectives.

Plan digital media across Google, Meta, LinkedIn, YouTube and other relevant platforms .

Build campaign strategies across the funnel — Demand Creation → Demand Capture → Lead Nurturing → Conversion .

Define channel mix, budgets, audience strategy, campaign objectives and KPIs.

Drive high-quality leads while balancing CPL, lead quality, site visits and booking outcomes .

Work closely with Presales/Sales teams to understand lead quality and conversion gaps.

Analyse & own the complete funnel from lead → contacted → qualified → site visit → booking and identify optimisation opportunities.

Develop strategies for remarketing, database reactivation and existing lead nurturing.

Own end-to-end campaign execution — audience planning, campaign setup, creatives, landing pages, tracking and optimisation.

Continuously optimize campaigns based on CPL, CPA, CTR, CVR, ROAS, lead quality and downstream conversion metrics .

Conduct A/B testing across creatives, audiences, messaging, landing pages and campaign structures.

Identify performance trends and proactively recommend course corrections.

4. Analytics & Reporting

Analyse campaign and funnel performance using GA4, Google Ads, Meta Ads Manager, CRM/Sperto and agentic dashboards .

Build actionable performance reports rather than purely descriptive reports.

Identify channel, audience, geography, creative and keyword-level insights.

Establish attribution frameworks to understand assisted conversions and the contribution of different digital touchpoints .

Present performance insights and recommendations to senior management.

Work with technology teams to improve integrations between media platforms, CRM, analytics and presales systems .

Stay updated on emerging ad-tech, AI and marketing technology developments.

7. Agency & Stakeholder Management

Manage performance marketing agencies and ensure delivery against agreed KPIs.

Challenge media plans, budgets, targeting and performance recommendations with a strong analytical lens.

Work closely with Brand, Creative, Presales, Sales, Technology and Business teams .

Ensure timely execution of campaigns across multiple projects and markets.

Desired Skill Set

Strong hands-on experience in Google Ads and Meta Ads ; LinkedIn/YouTube experience preferred.

Strong understanding of full-funnel performance marketing .

Good understanding of GA4, CRM, attribution and marketing analytics .

Ability to translate data into business insights and actions .

Strong interest in AI, automation and emerging digital technologies .