Performance Marketing Executive

SpiderWorks Technologies Pvt Ltd; Ernakulam; On-site; INR 400,000 - 560,000; Full time

Benefits offered by this job

Diverse client portfolio

Lead and scale campaigns

Collaborative growth culture

Continuous learning opportunities

Job summary

SpiderWorks Technologies Pvt Ltd in Kochi, Kerala is seeking a results-driven Performance Marketing Executive to plan, execute, and optimize paid digital campaigns across Google Ads, Meta, LinkedIn and other platforms.

The role requires hands-on experience with GA4, GTM, lead generation strategies, and strong analytics to deliver measurable ROI for diverse clients. Collaboration with SEO and content teams is essential.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 2 years of hands-on experience in performance marketing and paid advertising.
• Strong expertise in Google Ads and Meta Ads Manager.
• Experience with GA4, GTM and conversion tracking implementation.
• Strong understanding of PPC metrics including CPC, CPM, CTR, CPL, CPA, CAC and ROAS.
• Experience managing lead generation campaigns for multiple industries.
• Knowledge of remarketing, audience segmentation and conversion funnel optimization.
• Proficiency in Microsoft Excel or Google Sheets for campaign reporting and analysis.
• Excellent analytical, communication and presentation skills.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn and other digital platforms.
• Manage client advertising budgets and ensure maximum ROI and ROAS.
• Develop lead generation and customer acquisition strategies for diverse client portfolios.
• Conduct keyword research, audience research, competitor analysis, and market analysis to identify growth opportunities.
• Set up and manage conversion tracking, pixels, events and campaign attribution models.
• Monitor campaign performance and optimize targeting, bidding, creatives and landing pages.
• Perform A/B testing to improve ad performance and conversion rates.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Collaborate with SEO, content, design, and development teams to enhance campaign effectiveness.
• Stay updated with industry trends, platform updates and emerging performance marketing technologies.

Skills

Google Ads

Meta Ads Manager

GA4

GTM

Lead generation

PPC metrics

Excel/Sheets

Campaign reporting

Analytical skills

Education

Bachelor’s degree in Marketing

Tools

GA4

GTM

Job description

Job Title : Performance Marketing Executive

Job Type : Full-Time

Experience : 1-2 years

SpiderWorks Technologies is looking for a results‑driven Performance Marketing Executive to plan, execute, and optimize paid digital marketing campaigns across various online platforms. The ideal candidate should have a strong understanding of performance marketing strategies, campaign optimization, lead generation, and analytics, with a focus on maximizing ROI and achieving business objectives.
Location: Kochi, Kerala
Experience: 2+ Years
Employment Type: Full-Time

Job Description

Job Summary

We are looking for a highly motivated and performance-oriented Performance Marketing Executive with 3+ years of experience in managing and optimizing paid digital campaigns. The ideal candidate should have hands‑on expertise in Google Ads, Meta Ads, campaign analytics, conversion tracking and lead generation strategies. The role requires a strong analytical mindset, attention to detail and the ability to deliver measurable results for clients across multiple industries.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn and other digital platforms.
• Manage client advertising budgets and ensure maximum return on investment (ROI) and return on ad spend (ROAS).
• Develop lead generation and customer acquisition strategies for diverse client portfolios.
• Conduct keyword research, audience research, competitor analysis, and market analysis to identify growth opportunities.
• Set up and manage conversion tracking, pixels, events and campaign attribution models.
• Monitor campaign performance and optimize targeting, bidding, creatives and landing pages.
• Perform A/B testing to improve ad performance and conversion rates.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Collaborate with SEO, content, design, and development teams to enhance campaign effectiveness.
• Stay updated with industry trends, platform updates and emerging performance marketing technologies.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• Minimum 2 years of hands‑on experience in performance marketing and paid advertising.
• Strong expertise in Google Ads and Meta Ads Manager.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM) and conversion tracking implementation.
• Strong understanding of PPC metrics including CPC, CPM, CTR, CPL, CPA, CAC and ROAS.
• Experience managing lead generation campaigns for multiple industries.
• Knowledge of remarketing, audience segmentation and conversion funnel optimization.
• Proficiency in Microsoft Excel or Google Sheets for campaign reporting and analysis.
• Excellent analytical, communication and presentation skills.

Why Join SpiderWorks?

• Work with a diverse portfolio of national and international clients.
• Opportunity to lead and scale high-impact digital campaigns.
• Collaborative and growth‑oriented work culture.
• Continuous learning and professional development opportunities.

Required Skillsets

Strong Communication skill Strong expertise in Google Ads and Meta Ads Manager Experience managing lead generation campaigns for multiple industries Proficiency in Microsoft Excel or Google Sheets for campaign reporting and analysis Excellent analytical communication and presentation skills