Performance Marketing Executive

VeravalOnline Pvt Ltd; Vadodara; In loco; INR 400.000 - 700.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Performance incentives

Hands-on client projects

Training and certifications support

Paid time off

Descrizione del lavoro

VeravalOnline Pvt Ltd is seeking a results-driven Performance Marketing Executive in Vadodara. The role covers planning and optimizing Google Ads, Meta Ads, LinkedIn Ads, and SEO to boost leads and conversions.

You will manage analytics, GA4/GTM setup, and report performance while coordinating with designers and developers to enhance landing pages and user experience. A strong analytical mindset and lead-generation experience are essential.

Competenze

• Bachelor's degree in Marketing, Business, IT, or related field.
• Google Ads Certification (preferred).
• Experience managing lead-generation campaigns.
• Strong analytical and problem-solving skills.

Mansioni

• Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads and other paid campaigns.
• Monitor campaign performance and improve ROI, CPL, and conversions.
• Create and manage audience targeting, remarketing, and conversion campaigns.
• Conduct A/B testing for ads, landing pages, and creatives.
• Manage marketing budgets and generate performance reports.
• Perform keyword research and competitor analysis for SEO strategy.
• Implement on-page SEO optimization including meta tags, content, schema, and internal linking.
• Monitor SEO health and resolve technical issues; build off-page SEO with quality backlinks.
• Set up and manage GA4, GTM, Meta Pixel and conversion tracking.
• Monitor website traffic, user behavior, and campaign performance; create dashboards and reports.
• Coordinate with developers and designers to improve website performance and UX.
• Optimize landing pages for lead generation and conversions.
• Ensure consistent branding across social platforms and measure engagement.

Conoscenze

Google Ads

Meta Ads Manager

SEO

GA4

GTM

Google Search Console

Keyword Research Tools

Conversion Tracking & Reporting

Landing Page Optimization

HTML/CSS basics

Formazione

Bachelor's degree in Marketing/Business/IT

Google Ads Certification (preferred)

Strumenti

SEMrush

Ahrefs

Ubersuggest

Descrizione del lavoro

About the role

We are looking for a results-driven Performance Marketing Executive with hands-on experience in SEO, Google Ads, Meta Ads, Analytics, and Lead Generation. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns while ensuring all marketing activities are measurable, trackable, and aligned with business objectives.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid campaigns.
• Monitor campaign performance and continuously improve ROI, CPL, and conversion rates.
• Create and manage audience targeting, remarketing, and conversion campaigns.
• Conduct A/B testing for ads, landing pages, and creatives.
• Manage marketing budgets and generate performance reports.

SEO (Search Engine Optimization)

• Perform keyword research and competitor analysis.
• Implement on-page SEO optimization including meta tags, content optimization, schema, and internal linking.
• Monitor website SEO health and resolve technical SEO issues.
• Build and manage off-page SEO activities including quality backlink acquisition.
• Improve website rankings, organic traffic, and domain authority.
• Track keyword rankings and prepare monthly SEO reports.

Analytics & Tracking

• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
• Monitor website traffic, lead sources, user behavior, and campaign performance.
• Create dashboards and reports to measure marketing effectiveness.
• Ensure all campaigns and landing pages are properly tracked.

Website & Landing Pages

• Coordinate with developers and designers to improve website performance and user experience.
• Optimize landing pages for lead generation and conversions.
• Ensure website content, forms, and call-to-actions are functioning effectively.

Social Media Marketing

• Support social media campaigns with performance-focused strategies.
• Ensure consistent branding across all platforms.
• Monitor engagement metrics and recommend improvements.

Required Skills

• Google Ads
• Meta Ads Manager
• Search Engine Optimization (SEO)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Keyword Research Tools (SEMrush, Ahrefs, Ubersuggest, etc.)
• Conversion Tracking & Reporting
• Landing Page Optimization
• Basic HTML/CSS understanding (preferred)

Key Performance Indicators (KPIs)

• Increase qualified leads and conversions.
• Improve Return on Ad Spend (ROAS).
• Reduce Cost per Lead (CPL).
• Increase organic website traffic.
• Improve keyword rankings.
• Ensure 100% tracking implementation across campaigns.
• Deliver monthly performance reports with actionable insights.

Requirements

• Preferred Qualifications
• Bachelor's degree in Marketing, Business, IT, or related field.
• Google Ads Certification (preferred).
• Experience managing lead-generation campaigns.
• Strong analytical and problem-solving skills.

Benefits

• Competitive Salary with Performance-Based Incentives
• Opportunity to Work on Real Client Projects Across Multiple Industries
• Hands-on Experience with Google Ads, Meta Ads, SEO, ERP, Websites, and Mobile Applications
• Professional Growth and Career Advancement Opportunities
• Learning and Development Support Including Industry Certifications
• Collaborative and Innovation-Driven Work Environment
• Exposure to Modern Marketing Technologies, Analytics, and AI Tools
• Paid Leave and Company Holidays as per Policy
• Recognition and Rewards for Outstanding Performance
• Opportunity to Work on End-to-End Digital Transformation Projects

FULL_TIME · SEO & Performance Marketing Executive · Vadodara