Performance Marketing Executive

Red Apple Technologies; Kolkata District; On-site; INR 1,500,000 - 3,500,000; Full time

Job summary

Red Apple Technologies is seeking an experienced Senior Digital Marketing professional to plan, execute, and optimize paid advertising campaigns across Google, LinkedIn, and Meta, with a focus on B2B/B2C lead generation for IT services and game development. You will target international markets, manage budgets, track performance, and collaborate with cross-functional teams.

The role requires 5+ years in performance marketing, strong Google Ads expertise, and experience with CRM tools like

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field.
• Minimum 5+ years of hands-on experience in Performance Marketing, Paid Media, or Digital Marketing.
• Proven experience managing paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Strong expertise in Google Ads, including Search, Demand Gen, and Performance Max campaigns.
• Experience in B2B/B2C lead generation, preferably in IT Services, Game Development, IGaming, SaaS or Creative/Design services.
• Hands-on experience generating leads from international markets, particularly the USA and UK.
• Experience with CRM platforms such as HubSpot, Zoho, Salesforce, or similar tools.
• Knowledge of GA4 and Google Tag Manager.

Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads and other platforms.
• Manage end-to-end lead generation campaigns for various services.
• Develop audience targeting strategies for international markets (USA/UK).
• Manage Google Ads formats including Search, Demand Gen, and Performance Max.
• Create, test, and optimize ad copies, creatives, audiences, and landing pages via A/B testing.
• Monitor KPIs: CPL, CPQL, ROI, ROAS, conversion rates, lead quality.
• Analyze lead quality and reduce irrelevant leads.
• Develop remarketing and lookalike campaigns across geographies.
• Manage budgets across platforms and geographies.
• Collaborate with Design, Content, SEO, and BD for creatives and landing pages.
• Coordinate with Sales/BD to assess lead quality and campaign impact.
• Oversee conversion tracking, pixels, tags, and attribution.
• Prepare weekly/monthly performance reports with insights.
• Conduct competitor and market research for new opportunities.

Skills

Performance Marketing

Paid Media

Digital Marketing

Google Ads

Meta Ads

LinkedIn Ads

Campaign Optimization

A/B Testing

Budget Management

Analytics

Communication

Reporting

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

HubSpot

Zoho

Salesforce

Job description

Role & responsibilities

Role & Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads and other relevant platforms.
• Manage end-to-end B2B/B2C lead generation campaigns for Game Development, Software Development, iGaming and Art & Design services.
• Develop and implement audience targeting strategies for international markets, particularly the USA and UK.
• Manage Google Ads campaign formats, including Search, Demand Gen and Performance Max.
• Create, test, and optimize ad copies, creatives, audience segments, and landing pages through A/B testing.
• Monitor and improve key performance metrics, including CPL, CPQL, conversion rates, lead quality, ROI and ROAS.
• Analyze lead quality and implement strategies to reduce irrelevant leads and improve qualified lead generation.
• Develop and manage re marketing campaigns, custom audiences, and lookalike audiences.
• Manage advertising budgets and optimize campaign spending across platforms, campaigns, and geographies.
• Collaborate with Design, Content, SEO, and Business Development teams to develop campaign creatives, messaging, and landing pages.
• Work closely with Sales/Business Development teams to analyze lead quality, conversion rates, and campaign effectiveness.
• Manage conversion tracking, pixels, tags, and campaign attribution.
• Prepare and present weekly and monthly campaign performance reports with actionable insights and recommendations.
• Conduct competitor and market research to identify new advertising opportunities and audience segments.
• Stay updated with advertising platform developments, algorithm changes, and digital marketing trends.

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field.
• Minimum 5+ years of hands-on experience in Performance Marketing, Paid Media, or Digital Marketing.
• Proven experience managing paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Strong expertise in Google Ads, including Search, Demand Gen, and Performance Max campaigns.
• Experience in B2B/B2C lead generation, preferably in IT Services, Game Development, IGaming, SaaS or Creative/Design services.
• Hands-on experience generating leads from international markets, particularly the USA and UK.
• Proven ability to manage advertising budgets and achieve CPL, CPQL, ROI and ROAS targets.
• Strong knowledge of campaign planning, audience targeting, bidding strategies, re marketing, A/B testing, and campaign optimization.
• Good understanding of GA4, Google Tag Manager, conversion tracking, pixels, and campaign attribution.
• Experience with CRM platforms such as HubSpot, Zoho, Salesforce, or similar tools.
• Strong analytical, problem-solving, communication, and reporting skills.
• Ability to interpret campaign data and implement strategies to improve lead quality and conversion rates.
• Google Ads, Meta Blueprint, LinkedIn, or other relevant digital marketing certifications will be an added advantage.