Performance Marketing Executive

Angel and Genie; Bengaluru; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Angel and Genie is seeking an experienced Performance Marketing professional in Bengaluru to lead multi-channel campaigns across Google, Meta, and YouTube. You will plan budgets, optimize ROI, and drive customer acquisition while coordinating with agencies and internal teams.

You will manage tracking, analytics, and reporting to improve performance, with a focus on ROAS, CAC, and AOV. The role requires 5–8 years of hands-on experience and a strong analytics mindset.

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• 5-8 years of experience in Performance Marketing.
• Google Ads and GA4 certifications are an advantage.

Responsibilities

• Develop and execute the overall performance marketing strategy aligned with business objectives.
• Plan media budgets across Google, Meta, YouTube, Display, and other digital platforms.
• Optimize campaigns to maximize ROI, ROAS, and customer acquisition.
• Manage Google Ads (Search, Shopping, Performance Max, Display, YouTube).
• Manage Meta Ads (Facebook & Instagram).
• Plan remarketing, dynamic ads, and customer retention campaigns.
• Execute festive, seasonal, and promotional campaigns.
• Monitor key performance metrics including ROAS / ROI / CAC / CPA / AOV.
• Prepare daily, weekly, and monthly performance reports.
• Analyze campaign effectiveness and recommend optimization strategies.
• Coordinate with the SEO agency for organic growth initiatives.
• Align paid and organic strategies for maximum visibility.
• Monitor Search Console and GA4 insights.
• Ensure proper implementation and validation of: GA4 / GTM / Meta Pixel / Google Ads Tracking.
• Work closely with technical teams to maintain accurate tracking.
• Manage performance marketing agencies and digital partners.
• Conduct weekly review meetings.
• Evaluate campaign performance against KPIs.

Skills

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Merchant Center

Education

Bachelor's degree in marketing or related field

Tools

Google Tag Manager

GA4

Merchant Center

Job description

Key Responsibilities

Performance Marketing Strategy

• Develop and execute the overall performance marketing strategy aligned with business objectives.
• Plan media budgets across Google, Meta, YouTube, Display, and other digital platforms.
• Optimize campaigns to maximize ROI, ROAS, and customer acquisition.

Campaign Management

• Manage Google Ads (Search, Shopping, Performance Max, Display, YouTube).
• Manage Meta Ads (Facebook & Instagram).
• Plan remarketing, dynamic ads, and customer retention campaigns.
• Execute festive, seasonal, and promotional campaigns.

Analytics & Reporting

• Monitor key performance metrics including: ROAS / ROI / CAC / CPA / AOV
• Prepare daily, weekly, and monthly performance reports.
• Analyze campaign effectiveness and recommend optimization strategies.

SEO & Organic Growth Coordination

• Coordinate with the SEO agency for organic growth initiatives.
• Align paid and organic strategies for maximum visibility.
• Monitor Search Console and GA4 insights.

Tracking & Measurement

• Ensure proper implementation and validation of: Google Analytics 4 / Google Tag Manager / Meta Pixel / Google Ads Conversion Tracking
• Work closely with technical teams to maintain accurate tracking.

Agency & Vendor Management

• Manage performance marketing agencies and digital partners.
• Conduct weekly review meetings.
• Evaluate campaign performance against agreed KPIs.
• Ensure timely execution of action plans. .

Budget Management

• Prepare monthly and quarterly media plans.
• Monitor budget utilization and optimize spend.

Required Skills

• Google Ads (Search, Shopping, PMax, Display, YouTube)
• Meta Ads Manager
• Google Analytics 4
• Google Tag Manager
• Merchant Center

Qualifications & Exp

• Bachelor's degree in marketing, Business, or a related field.
• Previously worked with digital marketing agency to manage performance ads

• 5-8 yearsof experience in Performance Marketing.
• At least3 yearsmanaging campaigns with monthly media spends of 10 lakh+
• Google Ads and GA4 certifications are an advantage.