Performance Marketing Executive

Ossisto Technologies; Ahmedabad District; On-site; INR 300,000 - 600,000; Full time

Job summary

Ossisto Technologies is seeking a Digital Marketing Specialist focused on paid advertising in Ahmedabad. You will plan, execute, and optimize campaigns on Google and Meta to drive lead generation and traffic while controlling CPL/CPA and ROAS.

You will work with creative, content, and analytics teams to test ad copies, optimize keywords, audiences, and landing pages. A strong grasp of GA4 and analytics is essential.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 1-3 years hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Good understanding of CPC, CTR, CPL, CPA, ROAS and KPIs.
• GA4 and Google Tag Manager experience preferred.
• Strong analytical and problem-solving skills.
• Good audience targeting, keyword research, remarketing and optimization.
• Good communication and reporting skills.
• Google Ads Certification will be an added advantage.

Responsibilities

• Plan, set up, manage, and optimize paid ad campaigns across Google and Meta to meet lead and traffic goals.
• Monitor performance and optimize budgets, bids, keywords, audiences, and placements for ROI.
• Develop campaigns focused on generating quality leads and conversions with optimal CPL/CPA/ROAS.
• Coordinate with creative/content teams for ad copies and creatives; run A/B tests.
• Conduct keyword and audience research, competitor analysis, and identify opportunities.
• Track CTR, CPC, CPL, CPA, conversions, and ROAS; prepare regular reports.
• Use GA4, Google Ads Manager, Meta Ads Manager, and GTM to monitor performance.
• Manage advertising budgets to align with objectives and ROI expectations.
• Develop data-driven paid advertising strategies based on objectives and trends.
• Collaborate with marketing teams to align campaigns with overall goals.
• Stay updated on platform updates and best practices across Google and Meta.

Skills

Paid Ads

Performance Marketing

Google Ads

Meta Ads

Lead Gen

Analytics

Reporting

Communication

GA4

Education

Bachelors degree in Marketing/Business

Tools

Google Analytics/GA4

Google Tag Manager

Google Ads Manager

Meta Ads Manager

Job description

Key Responsibilities

1. Paid Advertising Campaigns:
   Plan, set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads to achieve lead generation, traffic, and conversion goals.
2. Campaign Optimization:
   Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting to improve ROI and achieve campaign KPIs.
3. Lead Generation Conversion:
   Develop and manage campaigns focused on generating quality leads and conversions while maintaining an effective CPL, CPA, and ROAS.
4. Ad Creation A/B Testing:
   Coordinate with the creative and content teams to develop effective ad copies and creatives. Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.
5. Keyword Audience Research:
   Conduct keyword research, competitor analysis, audience research, and identify new opportunities to improve campaign performance.
6. Performance Tracking Reporting:
   Track and analyze campaign metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS. Prepare regular performance reports and provide actionable insights.
7. Analytics Conversion Tracking:
   Use tools such as Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, and Google Tag Manager to monitor campaign performance and conversion tracking.
8. Budget Management:
   Manage advertising budgets effectively and ensure spending is aligned with campaign objectives and expected ROI.
9. Campaign Strategy:
   Develop data-driven paid advertising strategies based on business objectives, target audience, industry trends, and campaign performance.
10. Collaboration:
    Work closely with the creative, content, SEO, and account management teams to ensure campaigns are aligned with overall marketing objectives.
11. Market Platform Updates:
    Stay updated with the latest trends, advertising policies, platform updates, tools, and best practices across Google, Meta, and other relevant advertising platforms.

Qualifications

• Bachelors degree in Marketing, Advertising, Business, or a related field.
• 1-3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
• Strong practical experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.
• Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
• Strong analytical and problem-solving skills.
• Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.
• Good communication and reporting skills.
• Google Ads Certification will be an added advantage.

Shift timing: 12 PM to 9 PM

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.