Performance Marketing Manager

Concrete Shop; Ahmedabad District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Concrete Shop is seeking a hands-on Digital Marketing professional in Ahmedabad to lead performance marketing, SEO, and analytics initiatives. You will optimize campaigns across Google, Meta, and LinkedIn to generate qualified leads and maximize ROI, while coordinating with creative teams to deliver compelling content.

The role emphasizes website optimization, influencer outreach, and data-driven growth strategies.

Qualifications

• Experience in performance marketing across paid channels (Google, Meta, LinkedIn)
• Hands-on SEO, AEO, GEO and keyword research
• Strong lead generation and CRO capabilities
• Proficiency with Google Analytics and Google Search Console
• Ability to plan and optimize campaigns within budgets
• Experience with social media creatives and content development
• Ability to analyze campaign results and optimize ROAS
• Influencer marketing and digital growth strategy experience

Responsibilities

• Plan and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns to generate leads.
• Perform SEO, AEO, GEO, and keyword research to boost organic visibility.
• Improve landing pages and funnels to raise conversions.
• Create digital creatives and content for social media and campaigns.
• Identify influencers and coordinate brand promotion.
• Track campaign performance and prepare weekly/monthly reports.
• Analyze data to inform digital growth strategies.

Skills

Performance marketing

Google Ads

Meta Ads

LinkedIn Ads

SEO

AEO

GEO

Analytics

Lead generation

CRO

Social media content

Campaign reporting

Influencer marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

Role & responsibilities

• Performance Marketing: Plan and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns to generate qualified leads and improve ROI.
• SEO, AEO & GEO: Conduct keyword research, website audits, competitor analysis, and optimize website content to improve online visibility.
• Website Optimization: Improve landing pages, enquiry funnels, user experience, and conversion rates.
• Creative & Content Development: Create digital creatives, social media posts, videos, reels, banners, and promotional materials.
• Influencer Marketing: Identify influencers and industry professionals for brand promotion and marketing campaigns.
• Analytics & Reporting: Track campaign performance, website traffic, CPL, CTR, ROAS, and ROI. Prepare weekly and monthly reports.
• Digital Strategy: Identify new growth opportunities, research market trends, leverage AI tools, and continuously improve digital marketing performance.

Required Skills

• Performance marketing and paid advertising
• Google Ads, Meta Ads, and LinkedIn Ads
• SEO, AEO, GEO, and keyword research
• Google Analytics and Google Search Console
• Lead generation and conversion rate optimization
• Social media creatives and content development
• Campaign analytics, reporting, and budget management
• Influencer marketing and digital growth strategy

Preferred Candidate Profile

Candidates with hands-on experience in digital marketing, performance campaigns, lead generation, SEO, and analytics are preferred. Strong analytical skills and a results-oriented approach are essential.