Performance Marketing Specialist

Infopark; Ernakulam; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Diverse brands & campaigns

Competitive salary & incentives

Upskilling support

Job summary

Mantra Infotechs in Kochi, based at Infopark, is hiring a Performance Marketing Specialist to plan, execute and optimize paid campaigns across Meta, Google, and other digital platforms.

You will focus on maximizing ROI, driving qualified leads, and scaling performance across multiple client projects, collaborating with creative teams and leveraging data-driven insights to improve campaign results.

Qualifications

• 1-3 years in performance marketing/paid media advertising.
• Strong knowledge of Meta Ads Manager and Google Ads platforms.
• Proficiency in analytics tools and data-driven decision making.

Responsibilities

• Plan, execute & manage lead generation and ad campaigns across platforms.
• Monitor daily performance, optimize for ROAS and CPL goals.
• Develop A/B testing strategies for creatives, audiences & placements.
• Collaborate with creative teams to develop high-performing ad assets.
• Analyze data and prepare performance reports with insights.
• Suggest budget allocation and scaling strategies based on data results.

Skills

Performance marketing

Paid media

Analytics

Lead generation

A/B testing

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Performance Marketing Specialist

Mantra Infotechs is a fast-growing digital solutions company based in Infopark, Kochi - offering end-to-end services in Digital Marketing, Web Development, Branding, SEO, Content Creation, and Video Production.

We're on a mission to drive measurable digital growth for brands through creative, data-driven strategies - and we're looking for a Performance Marketing Specialist to join our dynamic team.

Role Overview

As a Performance Marketing Specialist, you will plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other digital platforms. You'll be responsible for maximizing ROI, driving qualified leads, and scaling performance across multiple client projects.

Key Responsibilities

• Plan, execute & manage lead generation and other ad campaigns (Meta, Google, LinkedIn, etc.)
• Monitor daily campaign performance, optimize for ROAS & CPL goals
• Develop A/B testing strategies for creatives, audiences & placements
• Collaborate with creative and content teams to develop high-performing ad assets
• Analyze data & prepare performance reports with actionable insightsStay updated with the latest trends, tools, and platform updates in digital advertising
• Suggest budget allocation and scaling strategies based on data performance

Requirements

• 1-3 years of experience in performance marketing / paid media advertising
• Strong knowledge of Meta Ads Manager and Google Ads platforms
• Hands-on experience with lead generation campaigns
• Proficiency in analytics tools (Google Analytics, Meta Insights, etc.)
• Strong analytical and problem-solving skills
• Ability to work in a fast-paced, creative environment

What We Offer

• Opportunity to work on diverse brands and campaigns
• Competitive salary & performance-based incentives
• Learning and upskilling support