Performance Marketing Executive

Dentsu Aegis Network; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Dentsu Aegis Network in Mumbai is seeking a results-driven Performance Marketing Executive with 4+ years of hands-on experience managing campaigns on Meta Ads Manager and Google Ads. The role focuses on data-driven optimization, media planning, and delivering measurable business outcomes.

You will lead campaigns end-to-end, collaborate with clients, and leverage AI tools to enhance efficiency, while working 10:00 AM to 7:00 PM, Monday to Friday from the office.

Qualifications

• 4+ years of experience in Performance Marketing.
• Hands-on experience managing campaigns on Meta Ads Manager and Google Ads.
• Strong expertise in media planning, campaign execution, optimization, and reporting.
• Experience managing client relationships and stakeholder communications.
• Ability to manage multiple campaigns and assets while meeting tight deadlines.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop media strategies, campaign structures, audience targeting plans, and funnel-based approaches across Meta and Google platforms.
• Set up, launch, and manage digital advertising campaigns on Meta Ads Manager and Google Ads.
• Conduct A/B testing and creative experimentation to improve campaign performance.
• Ensure campaigns are delivered on time and within budget.
• Continuously monitor campaign performance and key metrics.
• Analyze data and implement optimization strategies to improve ROI, ROAS, CTR, CPL, CPA, and conversion rates.
• Identify growth opportunities and recommend actionable improvements.
• Prepare regular performance reports and present campaign insights.
• Analyze marketing data to measure effectiveness and support strategic decision-making.
• Maintain accurate campaign tracking and reporting dashboards.
• Act as a key point of contact for clients.
• Provide campaign updates, performance insights, and strategic recommendations.
• Build strong client relationships through effective communication and proactive problem-solving.
• Leverage AI tools to analyze campaign performance, streamline workflows, generate insights, and improve efficiency.
• Apply innovative solutions to address campaign-related challenges and enhance outcomes.

Skills

Performance Marketing

Analytical skills

Client relationship management

Campaign ownership

Tools

Meta Ads Manager

Google Ads

Excel

Google Sheets

AI tools

Job description

We are hiring for Performance Marketing Executive

Experience: 4+ Years Location: Work from Office Working Days: Monday to Friday Working Hours: 10:00 AM to 7:00 PM

About the Role

We are looking for a highly driven and analytical Performance Marketing Executive with 4+ years of experience in digital advertising. The ideal candidate will have hands-on expertise in managing and optimizing campaigns across Meta and Google platforms, strong media planning capabilities, and the ability to drive measurable business outcomes through data-driven decision-making.

This role requires someone who can independently manage campaign performance, collaborate effectively with clients, and work in a fast-paced environment while handling multiple campaigns and deadlines.

Key Responsibilities

Media Planning

• Develop media strategies, campaign structures, audience targeting plans, and funnel-based approaches across Meta and Google platforms.
• Align campaign objectives with business and marketing goals.

Campaign Execution & Management

• Set up, launch, and manage digital advertising campaigns on Meta Ads Manager and Google Ads.
• Conduct A/B testing and creative experimentation to improve campaign performance.
• Ensure campaigns are delivered on time and within budget.

Campaign Monitoring & Optimization

• Continuously monitor campaign performance and key metrics.
• Analyze data and implement optimization strategies to improve ROI, ROAS, CTR, CPL, CPA, and conversion rates.
• Identify growth opportunities and recommend actionable improvements.

Research & Competitor Analysis

• Conduct market research and competitor analysis to identify emerging trends, audience insights, and opportunities for campaign enhancement.

Reporting & Analytics

• Prepare regular performance reports and present campaign insights.
• Analyze marketing data to measure effectiveness and support strategic decision-making.
• Maintain accurate campaign tracking and reporting dashboards.

Client Management

• Act as a key point of contact for clients.
• Provide campaign updates, performance insights, and strategic recommendations.
• Build strong client relationships through effective communication and proactive problem-solving.

AI-Driven Marketing & Problem Solving

• Leverage AI tools to analyze campaign performance, streamline workflows, generate insights, and improve efficiency.
• Apply innovative solutions to address campaign-related challenges and enhance outcomes.

Required Skills & Qualifications

Mandatory Skills

• 4+ years of experience in Performance Marketing.
• Hands-on experience managing campaigns on Meta Ads Manager and Google Ads.
• Strong expertise in media planning, campaign execution, optimization, and reporting.
• Experience managing client relationships and stakeholder communications.
• Ability to manage multiple campaigns and assets while meeting tight deadlines.
• Strong analytical and problem-solving skills.

Technical Skills

• Proficiency in Meta Ads Manager and Google Ads.
• Advanced knowledge of Excel and/or Google Sheets.
• Experience with campaign reporting and performance analysis tools.
• Good understanding of AI tools and their application in marketing.

Marketing Knowledge

• Strong understanding of marketing fundamentals, consumer behavior, customer journeys, and conversion funnels.
• Knowledge of audience segmentation and targeting strategies.
• Understanding of how brand marketing and performance marketing work together to drive business growth.

What We're Looking For

• Results-oriented and data-driven mindset.
• Strong communication and presentation skills.
• Ability to take complete ownership of campaign performance.
• Proactive, detail-oriented, and highly organized.
• Comfortable working in a fast-paced agency or high-growth environment.