Performance Marketing Executive

Digital Tokri; Pune District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Digital Tokri in Pune is seeking a Performance Marketing Executive to plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other platforms.

You will generate leads, manage budgets, monitor performance, run A/B tests, and analyze data with GA4/GTM, Pixel. Collaboration with content and sales will improve lead quality and ROI.

Qualifications

• 2–3 years hands-on performance marketing experience.
• Strong experience with Meta Ads Manager and Google Ads.
• Good understanding of GA4, GTM, Meta Pixel, and conversion tracking.
• Experience in lead generation campaigns and campaign optimization.
• Analytical skills to interpret campaign data.
• Knowledge of audience segmentation and retargeting.
• Proficiency in Excel or Google Sheets for reporting.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other platforms.
• Generate high-quality leads while managing target CPL and ROI.
• Monitor daily performance and implement data-driven optimizations.
• Conduct A/B tests on creatives, copy, audiences, and landing pages.
• Manage budgets and allocate marketing spend efficiently.
• Set up/monitor conversion tracking (Meta Pixel, GA4, GTM).
• Analyze performance and prepare weekly/monthly insights reports.
• Perform audience research, remarketing, and lookalike campaigns.
• Collaborate with content, design, and sales teams to improve quality.
• Stay updated with digital marketing trends and platform changes.

Skills

Campaign optimization

Data analysis

Lead generation

A/B testing

GA4/GTM

Pixel tracking

Excel/Sheets

Communication

Education

2-3 years experience in Performance Marketing

Tools

Meta Ads Manager

Google Ads

Job description

We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in paid media, data analysis, campaign optimization, and lead generation with a strong focus on achieving business goals.

If you're passionate about scaling campaigns, improving ROI, and making data-driven decisions, we'd love to hear from you.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
• Generate high-quality leads while maintaining target CPL and maximizing ROI.
• Monitor daily campaign performance and make data-driven optimizations.
• Conduct A/B testing on creatives, ad copy, audiences, and landing pages.
• Manage campaign budgets and ensure efficient allocation of marketing spend.
• Set up and monitor conversion tracking using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and other tracking tools.
• Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
• Perform audience research, remarketing, and lookalike audience creation.
• Collaborate with the content, design, and sales teams to improve campaign performance and lead quality.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Requirements

• 2-3 years of hands-on experience in Performance Marketing.
• Strong experience with Meta Ads Manager and Google Ads.
• Good understanding of GA4, GTM, Meta Pixel, and conversion tracking.
• Experience in lead generation campaigns and campaign optimization.
• Strong analytical skills with the ability to interpret campaign data.
• Knowledge of audience segmentation, retargeting, and conversion optimization.
• Proficiency in Excel or Google Sheets for reporting and analysis.
• Excellent communication and problem-solving skills.

Preferred Qualifications

• Experience in the Real Estate industry is a plus.
• Familiarity with CRM platforms and lead management.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Google Ads and Meta certifications are an added advantage.
• Knowledge of Programmatic & Native Advertising would be an added advantage