Performance Marketing Exec

Magma Consultancy; India; On-site; INR 300,000 - 600,000; Full time

Job summary

A leading consultancy firm in India is seeking a Performance Marketing Executive to drive and optimize paid marketing campaigns. Ideal candidates have 1–3 years of experience in performance marketing, a strong analytical skillset, and proficiency in tools such as Google Ads and Meta Ads Manager. This full-time role focuses on campaign management across digital platforms and offers an entry-level opportunity for growth.

Qualifications

• 1–3 years of hands‑on experience in performance marketing or paid media.
• Strong understanding of digital marketing metrics and attribution models.
• Experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Familiarity with SEO and landing page optimization.
• Proficiency in Excel/Google Sheets for performance reporting.
• Analytical mindset and attention to detail.
• Strong communication and coordination skills.

Responsibilities

• Plan and optimize paid campaigns across digital channels.
• Monitor campaign performance metrics and adjust strategies.
• Conduct A/B testing on ad creatives and landing pages.
• Collaborate with design and content teams for ad assets.
• Manage campaign budgets and report performance with insights.
• Research trends in digital advertising.

Skills

Performance marketing

Google Ads

Meta Ads Manager

LinkedIn Ads

Analytical skills

Communication skills

Tools

Google Analytics

HubSpot

Google Tag Manager

Excel

Google Sheets

Job description

We are looking for a data-driven Performance Marketing Executive to plan, execute, and optimize our paid marketing campaigns across digital channels. The ideal candidate should be passionate about growth marketing, comfortable with analytics, and experienced in driving measurable ROI.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Monitor daily campaign performance metrics (CPC, CPA, ROAS, CTR, Conversion Rate) and adjust strategies for better efficiency.
• Conduct A/B testing on ad creatives, audiences, and landing pages to improve performance.
• Collaborate with the design and content teams to create engaging ad assets.
• Manage campaign budgets and ensure optimal spend allocation.
• Track and report campaign performance to internal stakeholders with actionable insights.
• Research new trends, tools, and channels in digital advertising to keep campaigns competitive.
• Work with CRM and web analytics tools (e.g., Google Analytics, HubSpot, Tag Manager) to track and attribute results.

Requirements:

• 1–3 years of hands‑on experience in performance marketing or paid media.
• Strong understanding of digital marketing metrics and attribution models.
• Experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Familiarity with SEO, landing page optimization, and marketing automation tools is a plus.
• Proficiency in Excel/Google Sheets for performance reporting.
• Analytical mindset and attention to detail.
• Strong communication and coordination skills.

Bonus Skills (Good to Have)

• Experience with remarketing and lookalike audience strategies.
• Knowledge of conversion tracking tools (Google Tag Manager, Pixel setup, etc.).
• Certification in Google Ads or Meta Blueprint.

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Advertising Services

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