Performance Marketing Executive

Lanstitut; Bengaluru; In loco; INR 350.000 - 550.000; Tempo pieno

Descrizione del lavoro

Lanstitut in Bengaluru is seeking a Performance Marketing Executive with at least 1 year of hands-on experience to plan, execute, and optimize paid digital campaigns. This role focuses on lead generation, conversion optimization, and campaign ROI using Meta Ads Manager and Google Ads.

You'll monitor performance, conduct keyword and audience research, and collaborate with creative teams to craft effective ad campaigns. On-site work in Bengaluru offers growth in a results-driven environment.

Competenze

• At least 1 year of hands-on performance marketing experience.
• Hands-on experience with Meta Ads Manager.
• Working knowledge of Google Ads.
• Understanding of lead generation and conversion campaigns.
• Familiarity with CPC, CPM, CTR, CPL, CPA, ROI, and ROAS.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet performance targets.

Mansioni

• Plan, execute, and manage paid advertising campaigns across Meta Ads and Google Ads.
• Develop and implement performance marketing strategies to generate quality leads and conversions.
• Monitor and optimize campaigns to improve ROI, ROAS, and overall performance.
• Conduct audience research, competitor analysis, and keyword research.
• Manage campaign budgets and ensure efficient ad spending.
• Perform A/B testing of ad creatives, copy, audiences, and landing pages.
• Track campaign performance using analytics and reporting tools.
• Generate regular performance reports and provide actionable insights.
• Collaborate with the creative and content teams to develop effective ad campaigns.
• Stay updated with the latest digital advertising trends and platform updates.

Conoscenze

Performance marketing

Analytical skills

Campaign optimization

Lead generation

Communication

Strumenti

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Descrizione del lavoro

Position: Performance Marketing Executive

Employment Type: Full-Time

Work Mode: On-site

About the Role

We are looking for a results-driven Performance Marketing Executive with at least one year of hands-on experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have a strong understanding of paid advertising platforms, lead generation, campaign optimization, and performance analysis.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Meta Ads and Google Ads.
• Develop and implement performance marketing strategies to generate quality leads and conversions.
• Monitor and optimize campaigns to improve ROI, ROAS, and overall performance.
• Conduct audience research, competitor analysis, and keyword research.
• Manage campaign budgets and ensure efficient ad spending.
• Perform A/B testing of ad creatives, copy, audiences, and landing pages.
• Track campaign performance using analytics and reporting tools.
• Generate regular performance reports and provide actionable insights.
• Collaborate with the creative and content teams to develop effective ad campaigns.
• Stay updated with the latest digital advertising trends and platform updates.

Required Skills & Qualifications

Minimum 1 year of experience in performance marketing.

Hands-on experience with Meta Ads Manager.

Working knowledge of Google Ads.

Understanding of lead generation and conversion campaigns.

Knowledge of Google Analytics 4 and Google Tag Manager is an advantage.

Familiarity with CPC, CPM, CTR, CPL, CPA, ROI, and ROAS.

Strong analytical and problem-solving skills.

Ability to manage multiple campaigns and meet performance targets.