Performance Marketer

Tapclone; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Tapclone in Kochi (India) is seeking a results-driven Performance Marketer to join our digital marketing team. You will manage Google Ads and social campaigns, optimize performance, and provide actionable reporting to clients.

The role emphasizes data-driven decision making, cross-team collaboration, and ongoing optimization to achieve measurable business results for diverse clients.

Qualifications

• Minimum 2 years of experience in performance marketing or paid advertising.
• Strong experience managing Meta Ads and Google Ads campaigns.
• Understanding of campaign metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.
• Good Understanding of campaign optimization and budget management.
• Ability to analyze data and make performance-based decisions.
• Good knowledge of audience targeting, keyword research, ad copywriting, and conversion tracking.

Responsibilities

• Develop and execute data-driven performance marketing strategies aligned with client goals.
• Plan, launch, and manage performance marketing campaigns across Google Ads and social media platforms.
• Conduct keyword research, audience targeting, competitor analysis, and marketing strategy planning.
• Monitor campaign performance, budgets, conversions, cost per lead, and return on ad spend.
• Analyze campaign data and identify opportunities to improve overall marketing performance.
• Test and optimize ad copies, creatives, landing pages, audiences, and bidding strategies.
• Prepare regular performance reports with actionable insights and recommendations.
• Work closely with the content, design, and social media teams to execute integrated marketing strategies.
• Adapt campaign strategies based on market trends, audience behavior, and performance data.
• Stay updated with the latest performance marketing tools, trends, and best practices.

Skills

Google Ads

Meta Ads

Audience targeting

Campaign optimization

Performance reporting

Tools

Google Analytics

Google Tag Manager

Search Console

Job description

Location: Palarivattom, Kochi
Employment Type: Full-time
Experience: 2+ years
Department: Digital Marketing

About the Role

Tapclone is looking for a results-driven Performance Marketer to join our dynamic digital marketing team. The ideal candidate will have hands-on experience in Google Ads, paid campaigns, social media marketing, campaign optimization, and performance reporting.

This role combines social media marketing and performance marketing, giving you the opportunity to plan and execute campaigns that generate measurable business results for our clients.

Key Responsibilities

Develop and execute data-driven performance marketing strategies aligned with client goals.

Plan, launch, and manage performance marketing campaigns across Google Ads and social media platforms.

Conduct keyword research, audience targeting, competitor analysis, and marketing strategy planning.

Monitor campaign performance, budgets, conversions, cost per lead, and return on ad spend.

Analyze campaign data and identify opportunities to improve overall marketing performance.

Test and optimize ad copies, creatives, landing pages, audiences, and bidding strategies.

Prepare regular performance reports with actionable insights and recommendations.

Work closely with the content, design, and social media teams to execute integrated marketing strategies.

Adapt campaign strategies based on market trends, audience behavior, and performance data.

Stay updated with the latest performance marketing tools, trends, and best practices.

Requirements

Minimum 2 years of experience in performance marketing or paid advertising.

Strong experience managing Meta Ads and Google Ads campaigns.

Understanding of campaign metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.

Good Understanding of campaign optimization and budget Management

Ability to analyze data and make performance-based decisions.

Good knowledge of audience targeting, keyword research, ad copywriting, and conversion tracking.

Strong communication, organization, and problem-solving skills.

Ability to manage multiple campaigns and meet deadlines.

A personal laptop is mandatory.

Preferred Skills

Experience with Google Analytics, Google Tag Manager, Search Console

Knowledge of landing page optimization and conversion rate optimization.

Experience working with digital marketing agencies or multiple clients.

What We Offer

A collaborative and learning-focused work environment.

Opportunities to develop your skills in performance marketing and digital strategy

Competitive salary based on experience and Skills .

Exposure to multiple industries and marketing projects