Performance Marketing Executive

Beyond Nexis Global Solutions Pvt Ltd; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Beyond Nexis Global Solutions Pvt Ltd is seeking an energetic marketing professional to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn. You will own budgets, run A/B tests, and analyze performance to drive ROAS and lead quality.

The role emphasizes data-driven decision making, full-funnel marketing, and collaboration with design and sales teams to improve conversion rates and reporting for stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of hands‑on experience running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Working knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.
• Understanding of the full-funnel marketing approach — awareness, consideration, conversion, retention.

Responsibilities

• Plan, execute, and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Own campaign budgets and optimize spend to maximize ROAS, CPL, and CAC targets.
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve performance.
• Track, analyze, and report on key performance metrics (CTR, CPC, CPA, ROAS, conversion rate) using tools like Google Analytics, Meta Ads Manager, and Google Ads.
• Collaborate with the design/content team to develop high-performing ad creatives and landing pages.
• Manage marketing funnels and work closely with sales to ensure quality lead flow and conversion tracking.
• Stay current with platform updates, industry trends, and competitor activity to identify new growth opportunities.
• Prepare regular performance reports and dashboards for stakeholders.
• Manage marketing budgets responsibly and forecast spend against targets.

Skills

Analytical skills

Budget management

Reporting

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

Job description

Key Responsibilities

• Plan, execute, and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Own campaign budgets and optimize spend to maximize ROAS, CPL, and CAC targets.
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve performance.
• Track, analyze, and report on key performance metrics (CTR, CPC, CPA, ROAS, conversion rate) using tools like Google Analytics, Meta Ads Manager, and Google Ads.
• Collaborate with the design/content team to develop high-performing ad creatives and landing pages.
• Manage marketing funnels and work closely with sales to ensure quality lead flow and conversion tracking.
• Stay current with platform updates, industry trends, and competitor activity to identify new growth opportunities.
• Prepare regular performance reports and dashboards for stakeholders.
• Manage marketing budgets responsibly and forecast spend against targets.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of hands‑on experience running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Working knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.
• Understanding of the full-funnel marketing approach — awareness, consideration, conversion, retention.
• Good written and verbal communication skills for reporting and cross-team collaboration.
• Comfortable working with budgets, targets, and performance-based KPIs.