Performance Marketing Executive

Dermatouch; Ahmedabad District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Dermatouch is seeking a motivated Performance Marketing Specialist to plan and run paid campaigns across Google Ads and Meta Ads, driving acquisition and revenue. You will optimise campaigns with a strong focus on ROAS and conversion metrics, while collaborating with the Creative, Content, E-commerce, and Marketing teams to improve the customer journey.

The role requires hands-on experience with major platforms, A/B testing, and a data-driven mindset to scale successful campaigns and meet

Qualifications

• Minimum 1 year of experience in Performance Marketing / Paid Media / Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads is mandatory.
• Strong understanding of PPC, paid social, campaign optimisation, and digital marketing funnels.
• Experience in managing and optimising advertising budgets.
• Good understanding of key performance metrics such as ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rate.
• Experience with A/B testing and campaign experimentation.
• Working knowledge of Google Analytics / GA4, Google Tag Manager, and Meta Business Manager.

Responsibilities

• Plan and execute paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Drive customer acquisition, website traffic, conversions, and revenue through performance marketing campaigns.
• Monitor and optimise campaigns based on ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rates.
• Manage campaign budgets and ensure effective utilisation of advertising spends.
• Identify opportunities to improve campaign performance and scale successful campaigns.
• Conduct A/B testing of ad creatives, audiences, messaging, campaigns, and landing pages.
• Work closely with the Creative and Content teams to develop performance-focused ad creatives and communication.
• Collaborate with the E-commerce and Marketing teams to optimise the customer journey and conversion funnel.
• Analyse campaign data and prepare regular performance reports with actionable insights.
• Monitor audience behaviour, campaign trends, and competitor activities to identify growth opportunities.
• Assist in developing and optimising marketing funnels and landing pages for better conversion.
• Stay updated with the latest paid media trends, platform updates, tools, and digital marketing practices.
• Support the team in achieving monthly acquisition, revenue, and performance targets.

Skills

PPC

Paid social

Campaign optimisation

Digital marketing funnels

Analytical thinking

Problem solving

Tools

Google Ads

Meta Ads

GA/GA4

Google Tag Manager

Meta Business Manager

Job description

• Plan and execute paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms .
• Drive customer acquisition, website traffic, conversions, and revenue through performance marketing campaigns.
• Monitor and optimise campaigns based on ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rates .
• Manage campaign budgets and ensure effective utilisation of advertising spends.
• Identify opportunities to improve campaign performance and scale successful campaigns.
• Conduct A/B testing of ad creatives, audiences, messaging, campaigns, and landing pages.
• Work closely with the Creative and Content teams to develop performance-focused ad creatives and communication.
• Collaborate with the E-commerce and Marketing teams to optimise the customer journey and conversion funnel.
• Analyse campaign data and prepare regular performance reports with actionable insights.
• Monitor audience behaviour, campaign trends, and competitor activities to identify growth opportunities.
• Assist in developing and optimising marketing funnels and landing pages for better conversion.
• Stay updated with the latest paid media trends, platform updates, tools, and digital marketing practices .
• Support the team in achieving monthly acquisition, revenue, and performance targets.
  

Requirements

• Minimum 1 year of experience in Performance Marketing / Paid Media / Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads is mandatory.
• Strong understanding of PPC, paid social, campaign optimisation, and digital marketing funnels .
• Experience in managing and optimising advertising budgets.
• Good understanding of key performance metrics such as ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rate .
• Experience with A/B testing and campaign experimentation .
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and convert insights into actionable improvements.
• Good communication and cross-functional collaboration skills.
• Experience in D2C, e-commerce, skincare, beauty, FMCG, or consumer brands will be an added advantage.
• Working knowledge of Google Analytics / GA4, Google Tag Manager, and Meta Business Manager will be preferred.