Performance Marketing Manager

Education Vibes; Dadri; On-site; INR 300,000 - 900,000; Full time

Job summary

Education Vibes in India is seeking a results-driven Performance Marketing Executive to plan, execute, and optimize paid digital campaigns across Google Ads, Meta, LinkedIn, and YouTube. You will manage budgets, analyze performance, and drive customer acquisition while maximizing ROI.

The role requires hands-on expertise with GA4, GTM, and analytics, strong communication, and the ability to translate data into actionable optimizations.

Qualifications

• Master's degree required in Marketing or related field.
• 3-5 years of experience for Specialist/Manager level.
• Certifications in Google Ads or Analytics are preferred.
• Experience planning, executing, and optimizing paid campaigns across multiple platforms.
• Strong communication and stakeholder management abilities.

Responsibilities

• Plan, launch, and manage paid campaigns across: Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads.
• Monitor and optimize campaign performance based on KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage remarketing and customer acquisition campaigns.
• Track, analyze, and report campaign performance using analytics tools.
• Collaborate with creative, content, and design teams to improve ad performance.
• Manage marketing budgets and ensure efficient allocation of spend.
• A/B test ad creatives, landing pages, and audience segments.
• Generate actionable insights from campaign data to improve performance.

Skills

Digital advertising platforms

GA4

Google Ads

Meta Business Suite

Google Tag Manager

Conversion tracking

Web analytics

Excel/Sheets

Analytical thinking

Communication

Education

Master's degree in Marketing/Business/Communications

Tools

GA4

Google Tag Manager

Meta Business Suite

Job description

Job Summary

We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize paid digital marketing campaigns across multiple channels. The ideal candidate will have experience managing paid advertising budgets, analyzing campaign performance, and driving customer acquisition while maximizing ROI.

Key Responsibilities

• Plan, launch, and manage paid campaigns across:
• Google Ads
• Meta Ads Manager (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Monitor and optimize campaign performance based on KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage remarketing and customer acquisition campaigns.
• Track, analyze, and report campaign performance using analytics tools.
• Collaborate with creative, content, and design teams to improve ad performance.
• Manage marketing budgets and ensure efficient allocation of spend.
• A/B test ad creatives, landing pages, and audience segments.
• Generate actionable insights from campaign data to improve performance.

Required Skills

• Strong understanding of digital advertising platforms.
• Experience with:
• Google Analytics 4 (GA4)
• Google Ads
• Meta Business Suite
• Google Tag Manager
• Knowledge of conversion tracking, attribution models, and web analytics.
• Proficiency in Excel/Google Sheets for reporting and analysis.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.

Qualifications

• Master's degree in Marketing, Business, Communications, or a related field.
• 3- 5 years of experience for Specialist/Manager level.
• Relevant certifications in Google Ads or Analytics are preferred.