Performance Marketing Executive

Nyasa; Ahmedabad District; On-site; INR 300,000 - 500,000; Full time

Job summary

A digital marketing agency in Ahmedabad is looking for a Performance Marketing Executive to manage and optimise paid campaigns on Meta and Google Ads. The ideal candidate will have 1-3 years of experience in performance marketing, a solid understanding of relevant metrics, and a keen analytical mindset. Responsibilities include planning ad campaigns, monitoring performance, and preparing reports for clients. Join us to make measurable impacts on clients' ROI in a fast-paced environment.

Qualifications

• 1–3 years of experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of performance metrics.

Responsibilities

• Plan, launch, and manage paid campaigns on Meta and Google Ads.
• Optimise campaigns for leads, conversions, and overall performance.
• Prepare performance reports and recommendations for clients.

Skills

Performance marketing

Meta Ads

Google Ads

Data analysis

Budget allocation

Job description

The Performance Marketing Executive will be responsible for planning, executing, optimising, and reporting on paid digital campaigns across platforms such as Meta, Google, and other performance channels. This role focuses on driving measurable results, leads, conversions, and ROI while working closely with creative and client servicing teams.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, and other platforms
• Optimise campaigns for leads, conversions, CPA, ROAS, and overall performance
• Conduct audience targeting, A/B testing, and budget allocation
• Work closely with creative teams to align ad copies, visuals, and videos with performance goals
• Monitor daily performance metrics and take corrective actions
• Prepare performance reports, insights, and recommendations for clients
• Manage multiple client accounts simultaneously
• Track pixels, events, conversions, and basic analytics (GA, Meta Events)
• Stay updated with platform changes, trends, and best practices

Skills & Requirements

• 1–3 years of experience in performance marketing (ad agency experience is a plus)
• Hands‑on experience with Meta Ads and Google Ads
• Strong understanding of performance metrics (CPC, CPA, CTR, ROAS, conversions)
• Basic knowledge of landing pages, funnels, and conversion tracking
• Analytical mindset with attention to data and insights
• Ability to work in a fast‑paced agency environment
• Good communication and coordination skills