Performance Marketing Execuitve

Brandshark; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Brandshark is actively seeking a Performance Marketing Specialist in Bengaluru to plan, execute, and optimize multi-channel campaigns across Google Ads, Meta Ads, and LinkedIn Ads. You will manage Lead Generation and E-commerce campaigns to meet business objectives while conducting keyword research and audience targeting to boost performance.

The role requires hands-on experience with GA4, Google Tag Manager, and conversion tracking, plus strong analytical skills to interpret data and optimize

Qualifications

• 2+ years of hands-on experience in Performance Marketing.
• Proven experience managing Lead Generation and E-commerce advertising campaigns.
• Strong expertise in Google Ads, Meta Ads and LinkedIn Ads.
• Good understanding of GA4, Google Tag Manager, and conversion tracking.
• Experience with keyword research and audience segmentation.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Ability to manage multiple client accounts and meet deadlines.

Responsibilities

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Analyze campaign performance using GA4 and advertising platform dashboards.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
• Allocate and manage campaign budgets efficiently to maximize returns.
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
• Stay updated with the latest trends, platform updates, and digital marketing best practices.

Skills

Performance marketing

Lead generation

E-commerce advertising

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Conversion tracking

A/B testing

Keyword research

Audience segmentation

Budget management

Data analysis

Tools

GA4

Google Tag Manager

Job description

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Analyze campaign performance using Google Analytics (GA4) and advertising platform dashboards.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
• Allocate and manage campaign budgets efficiently to maximize returns.
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
• Stay updated with the latest trends, platform updates, and digital marketing best practices.

Requirements:

• 2+ years of hands-on experience in Performance Marketing.
• Proven experience managing Lead Generation and E-commerce advertising campaigns.
• Strong expertise in Google Ads Meta Ads and LinkedIn Ads
• Good understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Experience with keyword research and audience segmentation.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Ability to manage multiple client accounts and meet deadlines.
• Experience working in a Digital Marketing preferred .