Performance Marketer - Fresher

Identixweb Pvt Ltd; Surat; On-site; INR 300,000 - 500,000; Full time

Job summary

Identixweb Pvt Ltd in Surat is seeking a passionate Performance Marketing Fresher to build a career in paid advertising and digital marketing. You will assist in planning and managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads for both domestic and international audiences.

The role involves keyword and audience research, ad copy testing, and campaign optimization to improve metrics like CTR, CPC, CPL, and ROAS.

Qualifications

• Freshers / 0–1 year experience in Performance Marketing, PPC, Digital Marketing, or a related field.
• Basic understanding of Google Ads and Meta Ads.
• Basic knowledge of PPC, keyword research, audience targeting, and campaign optimization.

Responsibilities

• Assist in planning, creating, and managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct basic keyword research, audience research, and competitor analysis.
• Assist in creating and testing ad copies and landing page content.
• Monitor campaign performance and track metrics such as CTR, CPC, CPL, conversions, and ROAS.
• Support campaign optimization to improve performance and achieve marketing goals.
• Assist with conversion tracking using GA4 and Google Tag Manager.
• Support remarketing and audience-targeting campaigns.
• Prepare basic weekly and monthly campaign performance reports.
• Coordinate with the Marketing, Sales, and Product teams.

Skills

PPC basics

Meta Ads

Audience targeting

Campaign optimization

English communication

Analytical skills

Tools

Google Ads

GA4

Google Tag Manager

Excel/Sheets

Job description

We are looking for a passionate and motivated Performance Marketing Fresher who is eager to build a career in paid advertising and digital marketing. The ideal candidate should have a basic understanding of PPC, Google Ads, Meta Ads, audience targeting, and campaign performance, along with strong analytical skills and a willingness to learn.

The role provides hands‑on exposure to paid campaigns for SaaS products and services targeting both domestic and international audiences.

• Assist in planning, creating, and managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.


• Conduct basic keyword research, audience research, and competitor analysis.


• Assist in creating and testing ad copies and landing page content.


• Monitor campaign performance and track metrics such as CTR, CPC, CPL, conversions, and ROAS.


• Support campaign optimization to improve performance and achieve marketing goals.


• Assist with conversion tracking using Google Analytics (GA4) and Google Tag Manager.


• Support remarketing and audience‑targeting campaigns.


• Prepare basic weekly and monthly campaign performance reports.


• Coordinate with the Marketing, Sales, and Product teams.


• Stay updated with digital advertising trends, Google Ads updates, and new marketing tools.

Qualification & Requirements

• Freshers / 0–1 year experience in Performance Marketing, PPC, Digital Marketing, or a related field.


• Basic understanding of Google Ads and Meta Ads.


• Basic knowledge of PPC, keyword research, audience targeting, and campaign optimization.


• Familiarity with GA4 and Google Tag Manager is an advantage.


• Basic knowledge of Excel/Google Sheets for data analysis and reporting.


• Strong analytical and problem‑solving skills.


• Good English communication and writing skills.


• Strong interest in paid advertising, digital marketing, and SaaS products.


• Willingness to learn, experiment, and work with marketing data.


• Ability to work in a fast‑paced and collaborative environment.

Required Skills