Performance Marketer- What Works

Zoho; Hyderabad; On-site; INR 420,000 - 660,000; Full time

Job summary

Zoho in Hyderabad seeks a dynamic Performance Marketer to design and run data-led campaigns across Google Ads, Meta Ads, LinkedIn, and programmatic channels. Fresh graduates or early-career professionals are encouraged, with a focus on ROI and scaling growth.

You will analyze KPIs with GA4, Looker Studio and dashboards, conduct A/B tests, optimize budgets, and collaborate with content and creative teams to craft high-converting assets.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field (fresh graduate or internship experience preferred).
• Proficiency in Google Ads, Meta Ads Manager, and GA4.
• Basic understanding of digital marketing funnels, conversion tracking, and UTM parameters.
• Familiarity with data visualization tools Looker Studio or Tableau.
• Strong analytical mindset and clear communication to stakeholders.

Responsibilities

• Design, implement and manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads and programmatic channels.
• Monitor, analyze, and report on KPIs such as CTR, CPC, CPA, ROAS, and conversions using GA4, Looker Studio and dashboards.
• Conduct A/B testing on creatives, audiences, landing pages, and bidding strategies to improve performance.
• Optimize ad spend allocation based on real-time data to maximize ROI and minimize CAC.
• Collaborate with content and creative teams to develop high-converting ad assets and messaging.
• Maintain and update campaign documentation with insights and recommendations for stakeholders.
• Stay updated on industry trends and platform changes to identify growth opportunities.
• Assist in attribution modeling and measuring impact across the customer journey.

Skills

Google Ads

GA4

Meta Ads Manager

A/B testing

Looker Studio

Tableau

Analytics

Data visualization

Education

Bachelor's degree in Marketing or related field

Tools

Looker Studio

Tableau

HubSpot

Salesforce

Job description

We are seeking a dynamic and results-driven Performance Marketer to join our innovative marketing team. As a Performance Marketer- What Works, you will play a pivotal role in shaping and executing data-led digital marketing campaigns across multiple channels, with a primary focus on driving measurable ROI, optimizing conversion rates, and scaling high-performing strategies. This role is ideal for a fresh graduate or early-career professional eager to dive into the fast-paced world of performance marketing, leveraging analytics, automation tools, and agile methodologies to deliver impactful results. You will work closely with cross-functional teams to refine targeting, test creative assets, and optimize campaign performance in real time. Your insights will directly influence strategic decisions and contribute to the company’s growth objectives. This is a unique opportunity to build a strong foundation in performance marketing while working with cutting-edge tools and real-world campaigns in a high-growth environment.

Responsibilities

• Design, implement, and manage performance marketing campaigns across digital platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels.
• Monitor, analyze, and report on campaign KPIs such as CTR, CPC, CPA, ROAS, and conversion rate using tools like Google Analytics 4, Looker Studio, and marketing dashboards.
• Conduct A/B testing on creatives, audiences, landing pages, and bidding strategies to improve campaign efficiency and performance.
• Optimize ad spend allocation based on real-time performance data to maximize ROI and minimize customer acquisition cost.
• Collaborate with content and creative teams to develop high-converting ad assets and messaging tailored to target segments.
• Maintain and update campaign documentation, including performance reports, insights, and recommendations for stakeholders.
• Stay updated on industry trends, algorithm changes, and emerging platforms to identify new growth opportunities.
• Support the development of attribution models and assist in measuring the impact of marketing efforts across the customer journey.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (recent graduate or fresher with relevant internship experience preferred).
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4).
• Basic understanding of digital marketing funnels, conversion tracking, and UTM parameters.
• Familiarity with data visualization tools such as Looker Studio or Tableau.
• Strong analytical mindset with attention to detail and a results-oriented approach.
• Excellent written and verbal communication skills with the ability to present insights clearly to non-technical stakeholders.
• Ability to work independently and manage multiple campaigns under tight deadlines.
• Passion for data, digital marketing, and continuous learning—self-motivated with a growth mindset.
• Experience with Excel/Google Sheets for data manipulation and reporting is essential.
• Knowledge of CRM platforms (e.g., HubSpot, Salesforce) or marketing automation tools is a plus.