Performance Marketer - Fresher

Munim - Accounting, Billing & GST Software; Surat; On-site; INR 250,000 - 350,000; Full time

Job summary

Munim - Accounting, Billing & GST Software is seeking a passionate Performance Marketing Fresher to kickstart a career in paid advertising and digital marketing. Located in Surat, the role involves hands-on exposure to paid campaigns for SaaS products targeting domestic and international audiences.

You will assist in planning, managing PPC campaigns, conduct keyword research, and monitor performance metrics while coordinating with Marketing, Sales, and Product teams.

Qualifications

• Freshers / 0–1 year in Performance Marketing or Digital Marketing.
• Basic understanding of Google Ads and Meta Ads.
• Knowledge of PPC, keyword research, audience targeting, and optimization.
• Familiarity with GA4 and Google Tag Manager is a plus.
• Excel/Google Sheets for data analysis.
• Strong analytical and communication skills.
• Interest in SaaS products and willingness to learn.
• Ability to work in a fast-paced, collaborative environment.

Responsibilities

• Assist in planning and managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct basic keyword research, audience research, and competitor analysis.
• Assist in creating and testing ad copies and landing page content.
• Monitor campaign performance and track metrics such as CTR, CPC, CPL, conversions, and ROAS.
• Support campaign optimization to improve performance and achieve marketing goals.
• Assist with conversion tracking using GA4 and Google Tag Manager.
• Support remarketing and audience-targeting campaigns.
• Prepare basic weekly and monthly campaign performance reports.
• Coordinate with the Marketing, Sales, and Product teams.
• Stay updated with digital advertising trends, Google Ads updates, and new marketing tools.

Skills

Campaign optimization

PPC Keyword Research

Audience targeting

Google Tag Manager

English communication

Google Ads

Meta Ads

Job description

Job Description

We are looking for a passionate and motivated Performance Marketing Fresher who is eager to build a career in paid advertising and digital marketing. The ideal candidate should have a basic understanding of PPC, Google Ads, Meta Ads, audience targeting, and campaign performance, along with strong analytical skills and a willingness to learn.

Experience: 0-1 years

Location: Surat

Contract: Full-Time

The role provides hands-on exposure to paid campaigns for SaaS products and services targeting both domestic and international audiences.

Roles & Responsibilities

• Assist in planning, creating, and managing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct basic keyword research, audience research, and competitor analysis.
• Assist in creating and testing ad copies and landing page content.
• Monitor campaign performance and track metrics such as CTR, CPC, CPL, conversions, and ROAS.
• Support campaign optimization to improve performance and achieve marketing goals.
• Assist with conversion tracking using Google Analytics (GA4) and Google Tag Manager.
• Support remarketing and audience-targeting campaigns.
• Prepare basic weekly and monthly campaign performance reports.
• Coordinate with the Marketing, Sales, and Product teams.
• Stay updated with digital advertising trends, Google Ads updates, and new marketing tools.

Qualification & Requirements

• Freshers / 0–1 year experience in Performance Marketing, PPC, Digital Marketing, or a related field.
• Basic understanding of Google Ads and Meta Ads.
• Basic knowledge of PPC, keyword research, audience targeting, and campaign optimization.
• Familiarity with GA4 and Google Tag Manager is an advantage.
• Basic knowledge of Excel/Google Sheets for data analysis and reporting.
• Strong analytical and problem-solving skills.
• Good English communication and writing skills.
• Strong interest in paid advertising, digital marketing, and SaaS products.
• Willingness to learn, experiment, and work with marketing data.
• Ability to work in a fast-paced and collaborative environment.

Required Skills

• Campaign optimization
• PPC Keyword Research & Analysis
• Audience targeting & remarketing
• Google Tag Manager
• Strong English Communication (Verbal & Written)
• Google Ads
• Meta Ads