PPC Associate

KollegeApply; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

KollegeApply is seeking a Digital Marketing / Performance Marketing professional in Gurugram for a full-time role. Entry to mid-level candidates (0–2 years) are welcome.

You will set up and optimize PPC campaigns across Google, Meta, and Bing, perform keyword research, monitor daily performance, and coordinate landing page and creative efforts. You will track spend and ROI, maintain dashboards, and provide regular insights with actionable recommendations.

Qualifications

• Basic understanding of Google Ads and Facebook Ads.
• Strong analytical and Excel/Sheets skills.
• Good communication, creativity, and problem-solving ability.
• Fast learner with interest in performance marketing and lead generation.
• Knowledge of metrics like CTR, CPC, CPM, CPL, Quality Score.

Responsibilities

• Campaign Setup & Execution: Create, manage, and optimize PPC campaigns across Google Ads, Meta Ads, Bing Ads and more.
• Keyword Research & Targeting: Perform keyword research and build relevant ad groups.
• Daily Monitoring & Reporting: Track spend, performance, and lead quality; maintain dashboards.
• Landing Page & Creative Coordination: Work with design/content teams to optimize banners, creatives, videos, and landing pages.
• Budget & Bidding Management: Manage budgets; apply CPC, Maximize Conversions, Target CPA/ROAS strategies.
• Tracking & Analytics: Set up conversion tracking (Tag Manager, Pixel, UTM); analyze conversions and attribution.
• Campaign optimization: test ad copies, creatives, audiences, placements and landing pages.

Skills

Google Ads

Excel/Sheets

Analytical thinking

Communication

Creative problem-solving

Performance marketing

Tools

Google Tag Manager

Pixel

UTM tracking

Job description

Department: Digital Marketing / Performance Marketing

Location: WFO

Experience: Fresher – 2 Years

Employment Type: Full-Time

Key Responsibilities

1. Campaign Setup & Execution

• Create, manage, and optimize PPC campaigns on Google Ads, Meta Ads, Bing Ads,
• and other platforms.
• Implement Search, Display, Video, Lead Gen, and Performance Max campaigns.
• Develop and test ad copies, creatives, and landing pages for maximum performance.
• Run high-quality lead generation campaigns with a strong focus on CPL, CPA, and
• Optimize campaigns to improve CTR, CPC, CPL, Quality Score, and ROAS.
• Conduct A/B testing on ads, audience segments, placements, and landing pages.

3. Keyword Research & Targeting

• Perform keyword research using Google Keyword Planner and other tools.
• Identify high-intent keywords and negative keywords to minimize wastage.
• Build relevant ad groups and structured campaigns.

4. Daily Monitoring & Reporting

• Track daily spend, performance, and lead quality.
• Maintain Google Sheets dashboards for CPL, lead count, quality checks, and ROI.
• Share daily, weekly, and monthly reports with insights and action points.

5. Landing Page & Creative Coordination

• Work closely with the design and content team for banners, creatives, videos, landing
• Recommend improvements to enhance conversion rates and user experience.

6. Budget & Bidding Management

• Manage campaign budgets to avoid overspending.
• Work on manual CPC, Maximize Conversions, Target CPA/ROAS strategies.
• Allocate budgets across channels based on performance.

7. Tracking & Analytics

• Set up conversion tracking (Google Tag Manager, Pixel, UTM tracking).
• Work with analytics tools to measure conversions and attribution.

Required Skills

• Basic understanding of Google Ads & Facebook Ads.
• Strong analytical and Excel/Google Sheets skills.
• Good communication, creativity, and problem-solving ability.
• Fast learner with interest in performance marketing and lead generation.
• Knowledge of metrics like CTR, CPC, CPM, CPL, Quality Score.