Google Ads & Meta Ads Specialist

Zoho; Hyderabad; On-site; INR 240,000 - 360,000; Full time

Job summary

Zoho is seeking a detail-oriented Google Ads & Meta Ads Specialist to join our tech team as a fresher. You will build and manage paid campaigns across Google Ads and Meta Ads, using data-driven strategies to drive awareness, leads, and measurable results.

You will collaborate with creative and analytics teams, optimize performance through testing, and grow with structured mentorship and training in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or relevant certification).
• Practical understanding of Google Ads and Meta Ads platforms, including campaign setup and optimization.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking tools.
• Basic knowledge of SEO, content marketing, and the digital customer journey.
• Proficiency in Google Sheets or Excel for data analysis, reporting, and campaign tracking.
• Strong attention to detail, excellent organizational skills, and ability to manage multiple campaigns.
• Clear communication skills and a proactive, solution-oriented mindset.
• Fast learner with a passion for digital marketing and continuous learning.
• Self-driven, deadline-focused, and comfortable working in a fast-paced environment.

Responsibilities

• Create, launch, and manage paid advertising campaigns on Google Ads and Meta Ads platforms.
• Use audience insights to define precise targeting and segmentation strategies.
• Monitor and analyze key metrics like CTR, CPC, ROAS, CPA, and conversion rates using Google Analytics, Google Ads, and Meta Ads Manager.
• Optimize campaigns through A/B testing of ad copy, creatives, landing pages, and bidding strategies to improve ROI.
• Manage campaign budgets and ensure spending aligns with performance goals.
• Work with creative and content teams to develop engaging, on-brand ad assets.
• Stay updated on platform changes, algorithm updates, and industry trends in digital advertising.
• Prepare and share regular performance reports with actionable insights for stakeholders.
• Implement and verify tracking tools such as UTM parameters, conversion pixels, and remarketing tags.

Skills

Google Ads

Meta Ads

Data analysis

A/B testing

Campaign optimization

Attention to detail

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Relevant certification

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Google Sheets/Excel

Job description

Posting Title: Google Ads & Meta Ads Specialist

Work Experience: Fresher

Summary:

We're seeking a detail-oriented and motivated Google Ads & Meta Ads Specialist to join our technology team. As a fresher, you'll play a key role in building and managing high-performing paid advertising campaigns across Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook & Instagram). This role is perfect for someone eager to grow in performance marketing, with hands-on experience in data-driven strategies that drive brand awareness, lead generation, and measurable business results. You'll collaborate with creative, content, and analytics teams to deliver targeted campaigns, continuously optimize performance, and contribute to our digital growth. With structured training and mentorship, this position offers a clear path to advance your career in digital marketing.

Responsibilities:

• Create, launch, and manage paid advertising campaigns on Google Ads and Meta Ads platforms.
  
• Use audience insights to define precise targeting and segmentation strategies.
  
• Monitor and analyze key metrics like CTR, CPC, ROAS, CPA, and conversion rates using Google Analytics, Google Ads, and Meta Ads Manager.
  
• Optimize campaigns through A/B testing of ad copy, creatives, landing pages, and bidding strategies to improve ROI.
  
• Manage campaign budgets and ensure spending aligns with performance goals.
  
• Work with creative and content teams to develop engaging, on-brand ad assets.
  
• Stay updated on platform changes, algorithm updates, and industry trends in digital advertising.
  
• Prepare and share regular performance reports with actionable insights for stakeholders.
  
• Implement and verify tracking tools such as UTM parameters, conversion pixels, and remarketing tags.
  

Requirements

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or relevant certification).
  
• Practical understanding of Google Ads and Meta Ads platforms, including campaign setup and optimization.
  
• Experience with Google Analytics, Google Tag Manager, and conversion tracking tools.
  
• Basic knowledge of SEO, content marketing, and the digital customer journey.
  
• Proficiency in Google Sheets or Excel for data analysis, reporting, and campaign tracking.
  
• Strong attention to detail, excellent organizational skills, and ability to manage multiple campaigns.
  
• Clear communication skills and a proactive, solution-oriented mindset.
  
• Fast learner with a passion for digital marketing and continuous learning.
  
• Self-driven, deadline-focused, and comfortable working in a fast-paced environment.