Performance Marketer

Discreet Solutions Pvt Ltd; Pune District; On-site; INR 500,000 - 800,000; Full time

Job summary

Discreet Solutions Pvt Ltd in Pune, India, is seeking a paid media specialist to plan, set up and manage campaigns across Meta Ads, Google Ads, and other platforms.

You will own metrics like CTR, CPC, ROAS, conduct A/B tests, optimize budgets, coordinate with ecommerce and creative teams, and stay updated on platform changes.

Qualifications

• Hands-on management of paid campaigns across Meta Ads and Google Ads (1+ year).
• Knowledge of CPL, CPA, ROAS, CTR, and conversion tracking.
• Familiarity with GA4, GTM, Looker Studio, and reporting tools.
• Understanding landing page CRO basics and optimization.
• Strong analytical mindset and data-driven decision making.

Responsibilities

• Plan, set up, and manage paid campaigns across MetaAds, Google Ads, and other platforms.
• Own campaign performance metrics and optimize for efficiency and scale.
• Run A/B tests on creatives, audiences, and landing pages.
• Manage budgets and allocate spend based on performance.
• Collaborate with creative and ecommerce teams to align campaigns with launches.
• Track and report performance via dashboards (GA4, Looker Studio).
• Stay updated on platform changes and AI-driven tools.

Skills

Paid campaigns management

Analytics and data interpretation

A/B testing

Budget optimization

Cross-functional collaboration

Communication skills

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Looker Studio

Job description

• Plan, set up, and manage paid campaigns across MetaAds (Facebook/Instagram), Google Ads (Search, PMax, Display), and otherrelevant platforms (LinkedIn, YouTube, Marketplaces).


• Own campaign performance metrics — CTR, CPC, CPL, CPA,ROAS — and continuously optimize for efficiency and scale.


• Conduct A/B testing on ad creatives, audiences,landing pages, and bidding strategies.


• Manage budgets across campaigns and platforms,ensuring optimal allocation based on performance data.


• Collaborate with the creative/design team to brief andrefine ad creatives, videos, and copy for different funnel stages.


• Build and manage re targeting funnels andlookalike/custom audiences.


• Track and report performance through dashboards(Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).


• Coordinate with the ecommerce team to align paidcampaigns with product launches, offers, and inventory.


• Stay updated with platform algorithm changes, adpolicies, and emerging performance marketing trends (including AI-driven a dtools).


• Support the SEO/content team with paid amplificationof blogs, landing pages, and organic content when relevant.


• Assist in tracking performance of WhatsApp/Emailcampaigns where paid and owned channels intersect.

Requirements

• Minimum 1 year of hands-on experience managing paidcampaigns on Meta Ads and Google Ads (agency or in-house).


• Working knowledge of Google Ads (Search, PMax,Display) and Meta Ads Manager.


• Understanding of key metrics: CPL, CPA, ROAS, CTR,conversion tracking, and pixel/tag implementation.


• Familiarity with Google Analytics (GA4), Google TagManager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus).


• Basic understanding of landing page optimization andconversion rate optimization (CRO).


• Strong analytical mindset — comfortable reading dataand translating it into actionable optimizations.


• Good communication skills to collaborate withcreative, sales, and ecommerce teams.


• Bonus: Experience with LinkedIn Ads, WhatsApp BusinessAPI campaigns (e.g., WATI), or performance marketing in home security/electronics/D2C/B2Bhybrid businesses.