Performance Marketing Associate

Agile AI Tech Pvt. Ltd.; Mumbai Suburban; On-site; INR 300,000 - 500,000; Full time

Benefits offered by this job

Campaign experience

Live ads exposure

Learning & development

Career growth

Competitive salary

Job summary

Agile AI Tech Pvt. Ltd. in Mumbai seeks a motivated Performance Marketing Associate to support Google Ads and Meta Ads campaigns, monitor performance, and help improve lead quality. You will gain hands-on experience with live campaigns and work closely with the team to drive results.

The role suits freshers or those with up to 1 year of experience, with a basic understanding of digital marketing and a strong willingness to learn and experiment.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, BMS, BBA, BMM, or a related field.
• Digital Marketing course or certification will be an added advantage.

Responsibilities

• Assist in planning, launching, and managing Google Ads and Meta Ads campaigns.
• Monitor campaign budgets, leads, CTR, CPC, CPL, conversions, and other key metrics.
• Support performance marketing and lead-generation activities.
• Conduct keyword research and audience targeting.
• Optimize campaigns to improve lead quality and reduce advertising costs.
• Prepare regular campaign performance reports and analyse results.
• Coordinate with the creative and content team for ad creatives and copies.
• Stay updated with the latest digital marketing trends and advertising tools.

Skills

Google Ads basics

Meta Ads basics

Performance marketing

GA4 basics

Data analysis

Campaign optimization

Communication skills

Learning mindset

Education

Bachelor's degree in Marketing, Digital Marketing, BMS, BBA, BMM, or related field

Job description

About the Role:

We are looking for a motivated Performance Marketing Associate who has a basic understanding of digital marketing and an interest in paid advertising and lead generation. The candidate will work on Google Ads and Meta Ads campaigns, monitor campaign performance, analyse marketing data, and help improve lead quality and campaign results.

Key Responsibilities

• Assist in planning, launching, and managing Google Ads and Meta Ads campaigns.
• Monitor campaign budgets, leads, CTR, CPC, CPL, conversions, and other key metrics.
• Support performance marketing and lead-generation activities.
• Conduct keyword research and audience targeting.
• Optimize campaigns to improve lead quality and reduce advertising costs.
• Prepare regular campaign performance reports and analyse results.
• Coordinate with the creative and content team for ad creatives and copies.
• Conduct competitor and market research.
• Support Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Monitor campaign results and suggest improvements.
• Stay updated with the latest digital marketing trends and advertising tools.

Required Skills

• Basic knowledge of Google Ads and PPC advertising.
• Knowledge of Meta Ads and Facebook Ads Manager.
• Understanding of performance marketing and lead generation.
• Basic knowledge of Google Analytics (GA4).
• Understanding of CTR, CPC, CPL, CPA, ROAS, and conversion rates.
• Good analytical and problem-solving skills.
• Good communication and coordination skills.
• Ability to analyse campaign data and identify areas for improvement.
• Willingness to learn and experiment with digital advertising campaigns.

Qualification:

• Bachelor's degree in Marketing, Digital Marketing, BMS, BBA, BMM, or a related field.
• Digital Marketing course or certification will be an added advantage.

Who Can Apply?

• Freshers who have completed a Digital Marketing course or certification.
• Candidates with up to 1 year of experience in Performance Marketing.
• Candidates who have worked on Google Ads or Meta Ads projects during internships or academic projects.

What We Offer:

• Hands-on experience with digital advertising campaigns.
• Opportunity to work on live Google Ads and Meta Ads campaigns.
• Learning and professional development opportunities.
• Career growth based on performance.
• Competitive salary and performance-based incentives for eligible positions.