Performance Marketer

Dechcept Private Limited; Surat; On-site; INR 102,000 - 122,000; Full time

Job summary

Dechcept Private Limited in Surat, Gujarat, seeks a Fresher/Intern to support digital marketing campaigns. You will assist in planning, setup, and optimization of ads across Google, Meta, and LinkedIn, while tracking performance metrics and producing reports.

The role emphasizes hands-on learning in media buying, conversion tracking, and client communication, with a path to grow into more independent campaign management. WFO position in Surat.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Responsibilities

• Develop advertising strategies based on client goals, target audiences, and budgets.
• Create and present media plans and performance projections to clients and internal teams.
• Launch and manage ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Set up conversion tracking, audience targeting, and retargeting strategies.
• Monitor daily campaign performance and adjust bids, budgets, and creatives as needed.
• Analyze metrics such as CTR, CPC, CPA, ROAS, and conversion rates to optimize performance.
• Conduct A/B testing of creatives, copies, landing pages, and audiences.
• Use data-driven insights to improve ad relevance and audience engagement.
• Generate weekly and monthly performance reports with key takeaways.
• Provide clear, actionable recommendations to improve future campaigns.
• Communicate campaign results and strategy updates to clients and team members.
• Coordinate with designers, content writers, and developers to deliver effective ad creatives and landing pages.
• Stay updated on digital marketing trends, platform updates, and best practices.

Skills

Team coordination

Client communication

Data interpretation

ROI analysis

Ad copywriting

Brief interpretation and strategy

Communication with clients

Education

Bachelor’s degree in Marketing, Advertising, Business

Tools

Google Ads Manager

Facebook Business Manager

LinkedIn Ads

Google Tag Manager

Google Analytics

Pixel configuration

UTM tracking

Job description

Intern | Fresher | ₹10,000 | Full time | WFO | Surat, Gujarat

Responsibility

• Team Coordination
• Client Communication
• Project Management
• Project Research
• QC
• Performance Marketer
• Social Media Management

Key Responsibilities

• Develop advertising strategies based on client goals, target audiences, and budgets.
• Create and present media plans and performance projections to clients and internal teams.

Campaign Setup & Management

• Launch and manage ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Set up conversion tracking, audience targeting, and retargeting strategies.
• Monitor daily campaign performance and adjust bids, budgets, and creatives as needed.

Performance Optimization

• Analyze metrics such as CTR, CPC, CPA, ROAS, and conversion rates to optimize performance.
• Conduct A/B testing of creatives, copies, landing pages, and audiences.
• Use data-driven insights to improve ad relevance and audience engagement.

Reporting & Insights

• Generate weekly and monthly performance reports with key takeaways.
• Provide clear, actionable recommendations to improve future campaigns.
• Communicate campaign results and strategy updates to clients and team members.
• Coordinate with designers, content writers, and developers to deliver effective ad creatives and landing pages.
• Stay updated on digital marketing trends, platform updates, and best practices.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Fresher of hands-on experience managing paid campaigns (Google Ads, Meta Ads, etc.).
• Proven track record of managing budgets and achieving positive ROI.
• Certification in Google Ads or Meta Blueprint is a plus.
• Strong understanding of digital marketing funnels, audience segmentation, and media buying.
• Ability to handle multiple client accounts and meet deadlines under pressure.

Required Skills

Technical Skills

• Google Ads Manager, Facebook Business Manager, LinkedIn Ads, Google Tag Manager
• Conversion tracking setup, Google Analytics, and Pixel configuration
• A/B Testing, Remarketing, UTM tracking

Analytical Skills

• Data interpretation and reporting
• ROI & performance analysisCampaign diagnostics and improvement
• Clear client communication and reporting
• Brief interpretation and strategy translation
• Team coordination with design/content/SEO teams

Creative & Strategic Thinking

• Ad copywriting basics
• Creative testing and analysis
• Funnel strategy understanding