Performance Marketing Executive

Team pumpkin; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Team pumpkin is seeking a motivated Performance Marketing Executive to join our marketing team. The ideal candidate will manage paid campaigns across SEM, Display, Social, and Affiliate channels with a data-driven approach.

You will optimize budgets and bids, analyze performance data, conduct A/B tests, and prepare dashboards. Collaboration with Creative, Content, and Sales is essential to keep campaigns aligned with business goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of experience in performance marketing or paid media roles.
• Hands-on experience with platforms such as Google Ads, Meta Ads, and other paid advertising channels.
• Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
• Familiarity with analytics and reporting tools, including Google Analytics and advertising platform dashboards.
• Good communication skills and the ability to collaborate effectively within a team environment.
• Google Ads and Meta Ads certifications are an added advantage.

Responsibilities

• Execute and optimize performance marketing campaigns across paid channels, including Search (SEM), Display, Social Media, and Affiliate Marketing.
• Support the development and implementation of performance marketing strategies focused on customer acquisition and retention.
• Monitor daily campaign performance and optimize budgets, bids, creatives, and targeting to achieve KPIs.
• Analyze campaign data to identify trends, insights, and opportunities for performance improvement.
• Prepare regular performance reports and dashboards, highlighting key metrics and actionable insights.
• Collaborate with internal teams, including Creative, Content, and Sales, to ensure campaign alignment with business goals.
• Conduct A/B testing on advertisements, audience segments, and landing pages to improve conversion rates.
• Stay up to date with the latest industry trends, platform updates, and best practices in performance marketing.

Skills

Analytical skills

Campaign optimization

A/B testing

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Google Analytics

Display Ads

Job description

We are looking for a motivated and data-driven Performance Marketing Executive to join our marketing team. The ideal candidate will have at least 2 years of hands-on experience in paid media and performance marketing, with a strong ability to execute, optimize, and analyze digital campaigns.

In this role, you will support the execution of performance marketing strategies across multiple channels and contribute directly to customer acquisition and business growth.

• Execute and optimize performance marketing campaigns across paid channels, including Search (SEM), Display, Social Media, and Affiliate Marketing.
• Support the development and implementation of performance marketing strategies focused on customer acquisition and retention.
• Monitor daily campaign performance and optimize budgets, bids, creatives, and targeting to achieve key performance indicators (KPIs).
• Analyze campaign data to identify trends, insights, and opportunities for performance improvement.
• Prepare regular performance reports and dashboards, highlighting key metrics and actionable insights.
• Collaborate with internal teams, including Creative, Content, and Sales, to ensure campaign alignment with business goals.
• Conduct A/B testing on advertisements, audience segments, and landing pages to improve conversion rates.
• Stay up to date with the latest industry trends, platform updates, and best practices in performance marketing.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of experience in performance marketing or paid media roles.
• Hands-on experience with platforms such as Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising channels.
• Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
• Familiarity with analytics and reporting tools, including Google Analytics and advertising platform dashboards.
• Good communication skills and the ability to collaborate effectively within a team environment.
• Google Ads and Meta (Facebook) Ads certifications are an added advantage