PERFORMANCE MARKETER

Vama Studio; Kolkata District; On-site; INR 450,000 - 650,000; Full time

Benefits offered by this job

Accommodation provided for relocation

Own laptop/computer required

Job summary

Vama Studio in Taratala, Kolkata, is hiring a Performance Marketer to independently plan, execute, monitor and optimize paid campaigns across Meta and Google Ads. The role requires 2+ years of experience and is on-site full-time with day and night shifts.

Accommodation is provided for candidates relocating from outside Kolkata and a laptop is required. Responsibilities include managing campaigns for Lead Gen, Ecommerce, Sales, and App Installs, conducting audience research, and delivering

Qualifications

• Minimum 2 years of professional Performance Marketing experience.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of tracking, analytics, attribution and conversion optimization.
• Analytical, data-driven and able to manage multiple campaigns and budgets.
• Experience with E-commerce and/or Lead Generation campaigns.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
• Develop performance marketing strategies aligned to business objectives.
• Monitor campaigns for Lead Gen, Ecommerce, Sales, Traffic, App Installs and Conversions.
• Conduct audience research, competitor analysis, and campaign planning.
• Create and manage structures, budgets, bidding, and placements.
• Perform A/B tests on creatives, audiences, copy, landing pages and strategies.
• Monitor metrics (CPC, CPM, CTR, CPA, ROAS) and optimize accordingly.
• Manage remarketing, lookalike, and retargeting audiences; allocate budgets.
• Coordinate with creative/content teams; prepare reports with insights.

Skills

Performance marketing

Meta Ads

Google Ads

Analytics

Excel/Sheets

Tools

Meta Ads Manager

Meta Business Manager

GA4

GTM

Google Ads

Google Merchant Center

Job description

WE ARE HIRING: PERFORMANCE MARKETER

Vama Studio is looking for an experienced Performance Marketer who can independently plan, execute, monitor, and optimize paid advertising campaigns across Meta and Google Ads.

Position: Performance Marketer

Experience: 2+ Years

Salary: Competitive / As per experience

Location: Taratala, Kolkata

Employment Type: Full-time

Work Mode: 100% Work From Office

Shift: Day & Night Shifts

Job Responsibilities

• Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns
• Develop performance marketing strategies based on business objectives and target audiences
• Manage campaigns for Lead Generation, E-commerce, Sales, Traffic, App Installs, and Conversions
• Conduct audience research, competitor analysis, and campaign planning
• Create and manage campaign structures, ad sets, targeting, budgets, bidding, and placements
• Perform A/B testing of creatives, audiences, copy, landing pages, and campaign strategies
• Monitor CPC, CPM, CTR, CPL, CPA, ROAS, Conversion Rate, CAC, and overall campaign performance
• Optimize campaigns based on performance data and business goals
• Manage remarketing, retargeting, lookalike, custom, and interest-based audiences
• Allocate and optimize budgets across campaigns and platforms
• Coordinate with creative and content teams to develop high-performing ad creatives
• Analyze campaign performance and prepare regular reports with actionable insights
• Identify scaling opportunities while maintaining campaign efficiency

Meta Ads - Technical Skills Required

• Strong hands‑on experience with Meta Ads Manager & Meta Business Manager
• Campaign setup and optimization across different objectives
• Meta Pixel implementation and event tracking
• Understanding of Conversions API (CAPI)
• Custom Conversions and standard event setup
• Audience creation: Custom, Lookalike, Retargeting & Remarketing
• Facebook/Instagram lead generation campaign setup
• Conversion and purchase optimization
• Understanding of attribution and campaign performance data
• Experience with Ads Manager reporting and troubleshooting

Google Ads - Technical Skills Required

• Hands‑on experience with Google Ads
• Search, Display, Performance Max, Shopping, Video/YouTube and Remarketing campaigns
• Keyword research, match types, negative keywords, bidding and budget optimization
• Search term analysis and campaign optimization
• Ad copy creation and testing
• Conversion tracking and optimization
• Google Analytics 4 (GA4) knowledge
• Google Tag Manager (GTM) knowledge
• Google Ads conversion tracking and event implementation
• UTM tracking and campaign attribution
• Understanding of audience targeting and remarketing
• Google Merchant Center knowledge for E-commerce campaigns

Candidate Requirements

• Minimum 2 years of professional Performance Marketing experience
• Strong hands‑on experience in both Meta Ads and Google Ads
• Good understanding of tracking, analytics, attribution, and conversion optimization
• Strong analytical and data‑driven approach
• Ability to independently manage multiple campaigns and budgets
• Experience working with E-commerce and/or Lead Generation campaigns
• Strong knowledge of Excel/Google Sheets and performance reporting
• Good communication and coordination skills
• Ability to identify problems, analyze data, and take corrective action
• Willingness to work Day & Night Shifts
• Own laptop/computer required

Job Details & Benefits

• Experience: 2+ Years
• Salary: Competitive / As per experience
• Location: Taratala, Kolkata
• Work Mode: 100% Work From Office
• Shift: Day & Night Shifts
• Accommodation: Provided for candidates relocating from outside Kolkata
• Own Laptop/Computer: Required
• Employment Type: Full-time