Performance Marketing Specialist – Meta Ads & Lead Generation

Touchstone Infotech LLP; India; On-site; INR 8,928,000 - 16,740,000; Full time

Benefits offered by this job

Health insurance

Leave encashment

Paid sick leave

Paid time off

Job summary

Touchstone Infotech LLP is seeking a Performance Marketing Specialist with hands-on experience in Meta Ads (Facebook & Instagram) and lead generation. The role focuses on generating high-quality leads, optimizing CPL, and scaling successful campaigns across Real Estate, Education, Healthcare, and other sectors.

You will manage campaigns, build audiences, test landing pages, and collaborate with design/content teams to improve performance.

Qualifications

• Proven hands-on experience with Meta Ads and lead-generation campaigns.
• Strong ability to optimize CPL, CPA, and ROAS.
• Experience managing substantial monthly ad budgets.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Handle Lead Generation, Website Conversion, WhatsApp, Retargeting and Remarketing campaigns.
• Monitor CPL, CPA, CTR, CPM, CPC, conversion rate and overall performance.
• Test creatives, copy, audiences, offers, lead forms and landing pages.
• Prepare weekly and monthly performance reports.

Skills

Meta Ads Manager

Lead generation

Campaign optimization

Analytics

A/B testing

Budget management

ROAS optimization

Tools

GA4

Google Ads

Job description

Performance Marketing Specialist – Meta Ads & Lead Generation

Touchstone Infotech is a leading provider of end-to-end digital marketing solutions. We help businesses to promote themselves online and reach their target audiences.

We offer a wide range of services, including website design and development, SEO, SMM, and email marketing. We also offer many services, such as web hosting and domain name registration.

Job Description

Touchstone Infotech LLP is looking for a Performance Marketing Specialist with strong hands-on experience in Meta Ads (Facebook & Instagram) and Lead Generation campaigns .

The primary focus of this role is to generate qualified leads, optimize Cost Per Lead (CPL), improve lead quality, and scale successful campaigns .

You will manage paid advertising campaigns for clients across industries such as Real Estate, Education, Healthcare, and other lead-generation-focused businesses .

This role is ideal for a performance marketer who understands that campaign success is not just about generating more leads at a lower CPL, but about generating high-quality leads that convert into business opportunities .

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram .
• Manage Lead Generation, Website Conversion, WhatsApp, Retargeting, and Remarketing campaigns .
• Optimize campaigns for lead quality, CPL, CPA, conversion rate, and overall performance .
• Manage advertising budgets of approximately ₹8–15 Lakhs per month across multiple client accounts.
• Create and optimize Meta Instant Form and landing-page-based lead generation campaigns .
• Build and test Custom Audiences, Lookalike Audiences, Retargeting Audiences, and interest-based audiences.
• Monitor campaigns regularly and identify opportunities to improve performance.
• Conduct A/B testing across creatives, ad copy, audiences, offers, lead forms, and landing pages .
• Analyze lead quality and identify which campaigns, audiences, placements, and creatives generate better-quality enquiries.
• Work closely with designers and content teams to develop performance-driven ad creatives.
• Recommend improvements to landing pages and lead-generation funnels.
• Monitor Meta Pixel, conversion events, and campaign tracking.
• Analyze campaign and website data using Meta Ads Manager and Google Analytics 4 (GA4) .
• Prepare weekly and monthly campaign performance reports.
• Manage or support Google Ads campaigns when required.

Requirements

• Minimum 3 years of hands-on Performance Marketing experience .
• Strong expertise in Meta Ads Manager (Facebook & Instagram Ads) .
• Proven experience managing lead generation campaigns .
• Experience with both Meta Instant Forms and website/landing-page lead generation .
• Experience managing significant advertising budgets, preferably ₹8–15 Lakhs per month or more .
• Strong understanding of Meta campaign structure, targeting, placements, bidding, and optimization.
• Strong understanding of metrics including CPL, CPA, CTR, CPM, CPC, Conversion Rate, Frequency, and ROAS .
• Experience with Custom Audiences, Lookalike Audiences, and Retargeting.
• Ability to analyze and optimize campaigns based on lead quality, not just lead volume.
• Working knowledge of Google Analytics 4 (GA4).
• Strong analytical, reporting, and communication skills.
• Hybrid working opportunity after successful probation
• Health insurance
• Leave encashment
• Paid sick leave
• Paid time off
• Opportunity to manage sizeable advertising budgets across multiple industries