Performance Marketing Specialist

Creek Creatives; Kolkata District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Creek Creatives in Kolkata is seeking a Performance Marketing Specialist to independently manage and scale digital campaigns with a focus on lead generation, Google Ads and Meta Ads to drive measurable business outcomes.

This hands-on role requires crafting the strategy, audience, creative, funnel and optimisation framework to deliver quality leads and conversions. You will work with clients and an in-house team to scale campaigns effectively.

Qualifications

• 3+ years of hands-on experience in performance marketing / paid digital advertising.
• Strong practical expertise in Google Ads and Meta Ads.
• Proven experience in lead generation and conversion-focused campaigns.
• Experience managing and optimising advertising budgets.
• Strong understanding of the complete digital funnel — Awareness → Consideration → Lead → Conversion.
• Good analytical and problem-solving skills.
• Ability to interpret campaign data and turn insights into actionable decisions.
• Strong understanding of digital advertising metrics and attribution.
• Ability to manage multiple campaigns and clients in a fast-paced agency environment.
• Good communication skills and the ability to present campaign performance and recommendations clearly.

Responsibilities

• Plan, launch and manage performance marketing campaigns across Google Ads and Meta Ads.
• Develop and execute lead generation strategies for multiple client categories.
• Manage Search, Display, YouTube, Performance Max, Meta Lead Ads, conversion and retargeting campaigns.
• Conduct audience research, competitor analysis and keyword research.
• Manage campaign budgets, bidding, targeting and optimisation.
• Monitor key performance metrics including CPL, CPA, CTR, CPC, conversion rate and ROAS.
• Analyse campaign and funnel performance and identify opportunities for improvement.
• Conduct A/B testing across audiences, creatives, ad copies, landing pages and campaign structures.
• Develop and optimise remarketing and retargeting strategies.
• Work with the creative team to develop performance-led ad concepts, hooks, copies and CTAs.
• Analyse landing pages and conversion funnels and recommend CRO improvements.
• Set up and monitor conversion tracking, pixels, events and UTM parameters.
• Prepare campaign reports and communicate actionable insights to clients and internal teams.
• Identify opportunities to scale successful campaigns while maintaining lead quality and efficiency.

Skills

Google Ads

Meta Ads

Lead generation

Campaign optimisation

Bidding & budgeting

A/B testing

Analytics & reporting

CRO

Tools

Google Ads

Google Tag Manager

GA4

Looker Studio

Excel/Sheets

Job description

Creek Creatives is looking for an experienced Performance Marketing Specialist who can independently manage and scale digital campaigns with a strong focus on lead generation, Google Ads, Meta Ads and measurable business outcomes.

This is a hands‑on role for someone who understands that performance marketing is not just about running ads — it is about building the right strategy, audience, creative, funnel and optimisation framework to generate quality leads and conversions.

WHAT YOU WILL DO

• Plan, launch and manage performance marketing campaigns across Google Ads and Meta Ads
• Develop and execute lead generation strategies for multiple client categories
• Manage Search, Display, YouTube, Performance Max, Meta Lead Ads, conversion and retargeting campaigns
• Conduct audience research, competitor analysis and keyword research
• Manage campaign budgets, bidding, targeting and optimisation
• Monitor key performance metrics including CPL, CPA, CTR, CPC, conversion rate and ROAS
• Analyse campaign and funnel performance and identify opportunities for improvement
• Conduct A/B testing across audiences, creatives, ad copies, landing pages and campaign structures
• Develop and optimise remarketing and retargeting strategies
• Work with the creative team to develop performance-led ad concepts, hooks, copies and CTAs
• Analyse landing pages and conversion funnels and recommend CRO improvements
• Set up and monitor conversion tracking, pixels, events and UTM parameters
• Prepare campaign reports and communicate actionable insights to clients and internal teams
• Identify opportunities to scale successful campaigns while maintaining lead quality and efficiency

WHAT WE ARE LOOKING FOR

• 3+ years of hands‑on experience in performance marketing / paid digital advertising
• Strong practical expertise in Google Ads and Meta Ads
• Proven experience in lead generation and conversion-focused campaigns
• Experience managing and optimising advertising budgets
• Strong understanding of the complete digital funnel — Awareness → Consideration → Lead → Conversion
• Good analytical and problem‑solving skills
• Ability to interpret campaign data and turn insights into actionable decisions
• Strong understanding of digital advertising metrics and attribution
• Ability to manage multiple campaigns and clients in a fast‑paced agency environment
• Good communication skills and the ability to present campaign performance and recommendations clearly

TECHNICAL SKILLS

Candidates should ideally be comfortable with:

Google: Google Ads, Search, Display, YouTube Ads, Google Tag Manager, Search Console

Analytics & Reporting: GA4, Looker Studio, Excel / Google Sheets, UTM tracking, funnel analysis, conversion tracking

Lead Generation: Landing pages, CRM integration, lead qualification, remarketing, WhatsApp / form / call-based lead generation

Additional Knowledge:

Basic SEO, CRO, LinkedIn Ads, marketing automation and CRM platforms will be an advantage.

POSITION DETAILS

Role: Performance Marketing Specialist

Experience: 3+ Years

Location: Kolkata

Employment: Full-time

Compensation: Competitive, based on experience and expertise