Assistant Manager - Performance Marketing

McNROE; Kolkata District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

McNROE is seeking a data-driven Performance Marketing Professional to manage and optimize paid advertising campaigns across Google and Meta platforms. You will lead campaign setup, audience targeting, conversion tracking, and performance optimization to drive leads, sales, and ROI.

We value hands-on experience with GA4, GTM, Pixel, CRO, and reporting. The role requires 4–8 years in performance marketing and the ability to manage multiple campaigns and budgets while collaborating with creative

Qualifications

• 4 - 8 years of hands‑on experience in performance marketing.
• Strong understanding of Google Ads Manager, Meta Ads Manager, GA4, and GTM.
• Strong understanding of conversion full funnels planning, optimization and execution, including audience targeting and remarketing strategies.
• Strong analytical and reporting skills.
• Basic understanding of conversion tracking and attribution models.
• Good communication and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads.
• Monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and manage ad copies, creatives, and A/B testing strategies.
• Set up and manage tracking using GA4, GTM, Meta Pixel, Conversion APIs.
• Generate weekly and monthly performance reports with actionable insights.
• Optimize landing pages and funnels to improve conversion rates.
• Coordinate with creative and content teams for ad assets and campaign requirements.
• Knowledge of website management and website conversion rate optimization is a plus.
• Knowledge of CRM tools and marketing automation tools.

Skills

Performance marketing

Campaign optimization

Audience targeting

Analytics & reporting

Conversion tracking

Communication & problem-solving

Education

Graduation/Any equivalent degree

Tools

Google Ads Manager

Meta Ads Manager

GA4

Google Tag Manager

Meta Pixel

Conversion APIs

Job description

Location: WFO, Kolkata, Haryana
Job Type: Full-time
Experience Required: 4-8 years

About the Role

We are looking for a data-driven and result-oriented Performance Marketing Professional to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands‑on experience with campaign setup, audience targeting, conversion tracking, and performance optimization to drive leads, sales, and ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across:
  • Google Ads (Search, Display, YouTube, Performance Max)
  • Meta Ads (Facebook & Instagram)
• Monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and manage ad copies, creatives, and A/B testing strategies.
• Set up and manage tracking using:
  • Google Analytics (GA4)
  • Google Tag Manager (GTM)
  • Meta Pixel
  • Conversion APIs
• Generate weekly and monthly performance reports with actionable insights.
• Optimize landing pages and funnels to improve conversion rates.
• Coordinate with creative and content teams for ad assets and campaign requirements.
• Knowledge of website management, Website conversion rate optimization is a plus.
• Knowledge of CRM tools and marketing automation tools.

Required Skills & Qualifications

• 4 - 8 years of hands‑on experience in performance marketing.
• Strong understanding of:
  • Google Ads Manager
  • Meta Ads Manager
  • Google Analytics (GA4)
  • Google Tag Manager
• Strong understanding of conversion full funnels planning, optimization and execution, including audience targeting and remarketing strategies.
• Strong analytical and reporting skills.
• Basic understanding of conversion tracking and attribution models.
• Good communication and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.

Preferred Qualifications

• Graduation/Any equivalent degree
• Google Ads Certification or Meta Blueprint Certification.