Performance Marketer

Texcial Lite Private Limited; Kolkata District; On-site; INR 201,000 - 279,000; Full time

Benefits offered by this job

Salary ₹18,000–₹25,000 per month

Performance incentives

Career growth opportunities

Hands-on client work

Collaborative environment

Continuous learning

Job summary

Lead Height is seeking a results‑driven Meta Ads Expert to plan, execute, optimize, and scale Facebook and Instagram campaigns for multiple clients from our Kolkata office.

You will manage budgets, build audiences, run A/B tests, and provide weekly performance reports, while collaborating with design and content teams.

The role requires 1–3 years of experience, a dash of analytical thinking, and familiarity with Meta Pixel, CAPI, and reporting in Excel or Sheets.

Qualifications

• Hands-on experience planning, executing and optimizing Meta campaigns.
• Experience in lead generation and conversion optimization.

Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) campaigns.
• Generate high-quality leads while maintaining target CPL and ROAS.
• Set up and manage Meta Business Manager, Ad Accounts, Meta Pixel, and CAPI.
• Conduct audience research using Custom Audiences and Lookalike Audiences.
• Perform A/B testing of ad creatives, copies, landing pages, and strategies.
• Monitor and optimize for CTR, CPC, CPL, CPA, and ROAS.
• Coordinate with design/content teams for high-converting creatives.
• Prepare weekly/monthly performance reports with insights.
• Stay updated with Meta Ads policies and trends.

Skills

Lead generation

Campaign optimization

Audience targeting

Data analysis

Excel/Sheets reporting

Multi-account management

Communication & problem solving

Education

Bachelor's degree in Marketing/Business

Meta Blueprint Certification (advantage)

Tools

Meta Pixel

Conversion API (CAPI)

Job description

Job Title: Meta Ads Expert (Performance Marketing)

Company: Lead Height

Location: Rajarhat, Kolkata (Work From Office)

Employment Type: Full-Time

Salary: ₹18,000 – ₹25,000 per month (Based on Experience)

Experience Required: 1–3 Years

Job Summary

We are looking for a results‑driven Meta Ads Expert to plan, execute, optimize, and scale Facebook and Instagram advertising campaigns for multiple clients. The ideal candidate should have hands‑on experience in lead generation, conversion optimization, audience targeting, and campaign performance analysis.

Key Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
• Generate high‑quality leads while maintaining target CPL and ROAS.
• Set up and manage Meta Business Manager, Ad Accounts, Meta Pixel, and Conversion API (CAPI).
• Conduct audience research using Custom Audiences, Lookalike Audiences, and InterestBased Targeting.
• Perform A/B testing of ad creatives, copies, landing pages, and campaign strategies.
• Monitor campaign performance daily and optimize for CTR, CPC, CPL, CPA, and ROAS.
• Scale successful campaigns while maintaining profitability.
• Coordinate with the Graphic Design and Content teams to develop high‑converting creatives.
• Prepare weekly and monthly campaign performance reports with actionable insights.
• Stay updated with Meta Ads policies, platform updates, and industry trends.

Required Skills

• Strong knowledge of Meta Ads Manager and Business Manager.
• Experience with Meta Pixel, Conversion API (CAPI), and Event Tracking.
• Understanding of Lead Generation, Sales Funnels, and Conversion Optimization.
• Strong analytical skills with experience interpreting campaign metrics.
• Knowledge of Excel or Google Sheets for reporting.
• Excellent communication and problem‑solving skills.
• Ability to manage multiple client accounts simultaneously.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Meta Blueprint Certification will be an added advantage.
• Experience with CRM integrations and landing page optimization is preferred.
• Basic knowledge of Google Analytics and Google Tag Manager is a plus.

What We Offer

• Salary: ₹18,000 – ₹25,000 per month (Depending on skills and experience)
• Performance‑based incentives.
• Career growth opportunities in Performance Marketing.
• Hands‑on experience with multiple client industries.
• Supportive and collaborative work environment.
• Continuous learning and skill development.

Why Join Lead Height?

At Lead Height, you'll work on real client campaigns, manage significant advertising budgets, and contribute directly to business growth. If you're passionate about performance marketing and enjoy optimizing campaigns to achieve measurable results, we'd love to have you on our team.

Join Lead Height and be part of a team that delivers measurable digital growth for clients across industries!